Targeting the Ageing Population with Healthy Food and Drinks: Future product opportunities and trends in NPD

Table of Contents

Executive Summary

• Introduction
• Growth opportunities in healthy food and drink for seniors
• Innovation and NPD
• Key trends
• Conclusions

Chapter 1 Introduction

• Summary
• Research methodology
• What is this report about?
• Seniors have different nutritional needs to other age groups
• Perception of healthy eating habits dispelled

Chapter 2 Growth opportunities in healthy food and drinks for seniors

• Summary
• Introduction
• Afflictions of the elderly
• Bone health
  • Osteoporosis
  • Rheumatoid arthritis
• Heart health
  • Hypertension
• Diabetes
  • Glycemic index
• Mental health
  • Alzheimer' s disease
• Anti-ageing and appearance
• Functional and fortified offers solution for seniors

Chapter 3 Innovation and NPD

• Summary
• Introduction
• Category analysis of NPD
• Growth in NPD
• Soft drinks
  • Quick, convenient and easier to consume than the real deal
  • Popular protein-based drinks to build muscle mass
• Bakery and cereals
• Dairy
• Confectionery
• Snacks
• Ready meals
• Regional analysis
• NPD highlights in Europe
• NPD highlights in Latin America
• NPD highlights in North America
• Flavor analysis
• Top 10 ' ones to watch' over the next two years
• Innovation profile of key players
• Fancl Corporation
• Kagome
• Nisshin Oillio Group

Chapter 4 Key trends

• Summary
• Introduction
• Product tags
• Convenience
• Packaging
• Meal replacements
• Keeping fit
• Targeting golfers - retired or otherwise
• Healthy indulgence
• Premiumization
• Economy foods versus super-premium
• Beauty foods
• Targeting men and women as individuals

Chapter 5 Conclusions

• Summary
• Introduction
• Ingredients: protein-based products prove popular
• Regional analysis: Asia storms ahead
• Category analysis: soft drinks and bakery
• Functionality and convenience
• Health inside and out
• Index

List of Figures

• Figure 2.1: Bone health targeted by cereal brands in China
• Figure 2.2: Black Cow Oatmeal and P&G' s Fibersure
• Figure 2.3: Meito Ichi Kenbi Shukan Coenzyme Q10
• Figure 2.4: Products targeting diabetes in old age
• Figure 2.5: OleoMasia Esencial Plus Omega 3 Oil
• Figure 2.6: Wysong Whole Protein Shake Mix
• Figure 3.7: Percentage share of healthy food and drinks targeted at seniors launched by category, 2004-2007
• Figure 3.8: Percentage growth in senior targeted products launched in global healthy food and drinks categories, 2004-2007
• Figure 3.9: Fancl Otona no Bikotsu Functional Drink
• Figure 3.10: Protein-based soft drinks that target the elderly
• Figure 3.11: ' Good Earth Foods7 Diet Cereal - Fruit ' N' Fiber
• Figure 3.12: Sales growth potential of key consumer groups for bakery and cereal manufacturers over the next 5 years
• Figure 3.13: Romi Vital
• Figure 3.14: Calbee Sozai Meguri Shunsai Gobo
• Figure 3.15: House Foods: House Yasashii Shokutaku Kizami Kombu no Matsutake Gohan
• Figure 3.16: Percentage share of healthy food and drinks targeted at seniors launched by region, 2004-2007
• Figure 3.17: NPD in Europe - Redlefsen Aktiv and Cholesterinbewusste Ernahrung
• Figure 3.18: NPD in Latin America - Nestlé Nutren Optimum
• Figure 3.19: NPD in North America - Natrel Omega-3 Enriched Milk and V Fuzion Enhanced Vitamin H2O
• Figure 3.20: Fancl Hatsuga Kome Kenko Hop Rice
• Figure 3.21: Latest product launches from Kagome
• Figure 3.22: Latest product launches from Nisshin Oillio
• Figure 4.23: Kissei Pharmaceutical' s Kissei Mousse Agarori
• Figure 4.24: Megmilk Me Iki Iki Lutein Power and Terumo Tapion Alpha
• Figure 4.25: Resealability, freshness and easy-to-open and close packs are of huge importance to elderly consumers
• Figure 4.26: Argin Z Gold by Calpis
• Figure 4.27: Indulgent foods with functional benefits can heighten the appeal of ' healthy' foods - Shiki no Wagashi
• Figure 4.28: Anti-Ageing O2
• Figure 4.29: Kagome Petit Pasta Genovese

List of Tables

• Table 1.1: Population over 60' s, m, 2005-2010
• Table 1.2: Fertility rates in Europe, 2004
• Table 2.3: Prevalence of osteoporosis in postmenopausal women and men over 50 across seven major markets, 2005
• Table 2.4: Prevalence of rheumatoid arthritis across seven major markets 000s, 2003-2010
• Table 2.5: Prevalence of cardiovascular disease across seven major markets, 000s, 2005
• Table 2.6: Estimated prevalence of hypertension across seven major markets, 2005-10
• Table 2.7: Prevalence of Type 1 & 2 diabetes across seven major markets, 2004-5
• Table 2.8: Prevalence of Alzheimer' s disease by gender and age, US
• Table 2.9: Prevalence of Alzheimer' s disease by gender and age, Europe and Japan
• Table 2.10: Functional food and drink share of volume consumption by age group, Europe & US, 2004
• Table 3.11: Top 10 flavors in healthy food and drinks targeted at seniors
• Table 4.12: Top 10 product tags on healthy food and drinks targeted at seniors, 2005-2007