Abstract
New product development in the meat, fish and poultry markets has stalled; the
overall rate is low, as is the proportion of innovative products. Many of the
trends that are proving important in the wider food industry - health,
convenience and premiumization, for example - are at best static and at worst
in decline. ' Growth Strategies in Meat, Fish and Poultry' is a new management
report published by Business Insights that identifies key growth opportunities
in the meat, fish and poultry markets across Europe and the United States.
This report analyzes innovation and NPD in terms of category, region, flavor
and product tag. Further analysis is undertaken by shelving type and company.
It also assesses the impact of key trends in the market including health,
convenience, premium, ethical and demographic targeting.
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