Growth Strategies in Meat, Fish And Poultry: Emerging consumer trends, NPD strategies and future opportunities

Table of Contents

Executive Summary

• Market drivers and issues
• Growth opportunities
• Innovation and NPD
• Future trends

Chapter 1 Introduction

• Research methodology
• What is this report about?
• The meat, fish and poultry market defined
• Report structure

Chapter 2 Market drivers and issues

• Summary
• Introduction
• Increasing health concerns
• Dieting
• Vegetarianism and meat reduction
• Organic consumers
• Conclusions

Chapter 3 Growth opportunities

• Summary
• Introduction
• Category market analysis
• Shelving analysis
• Country analysis
• Company analysis
• Conclusions

Chapter 4 Innovation and NPD

• Summary
• Introduction
• Regional analysis
• Company analysis
• Category analysis
• Flavor analysis
• Category flavors
  • Meat
  • Poultry
  • Fish and seafood
• Cuisine flavors
• Innovation analysis
• By category
• Claim analysis
• Conclusions

Chapter 5 Future trends

• Summary
• Introduction
• Healthier products
• More natural products
  • Natural products
  • Fewer additives
  • Organic products
  • The emerging freshness trend
• Low or light products
• Nutraceutical products
• New directions in healthier products
  • Mediterranean products
  • Healthy pork products
  • Targeting meat reducers
• Convenient products
• Quick products
• Microwaveable products
• Single serve products
• Hand-held products
• Healthy convenient products
• Premium products
• Using third parties
• Creating gourmet products
• Developing specialty products
• Ethical products
• Targeted products
• Kids' products
• Seniors' products
• Conclusions

Chapter 6 Appendix

• Market data
• Canned meat & poultry product sales by country
• Canned fish & seafood sales by country
• Chilled meat & poultry product sales by country
• Chilled deli food sales by country
• Chilled fish & seafood sales by country
• Frozen meat & poultry product sales by country
• Frozen fish & seafood sales by country
• Index

List of Figures

• Figure 4.1: Share of all meat, fish & poultry new product launches by region, 2004-07
• Figure 4.2: Innovative product launches from Trader Joe' s (Aldi)
• Figure 4.3: Shelf-stable packaging: pouches, Solap cans and Tetra Paks
• Figure 4.4: Share of all meat, fish & poultry new product launches by product category, 2004-07
• Figure 4.5: Innovative packaging and positioning: Mrs Paul' s and Toyo Suisin
• Figure 4.6: Innovative merchandising: Hormel' s Custom Kitchen
• Figure 4.7: Share of innovative launches by product category, 2004-07
• Figure 4.8: Relative growth of health, convenience, premium and crossover claims, 2004-07
• Figure 5.9: Relative growth of more natural, low/light, nutraceutical and crossover claims, 2004-07
• Figure 5.10: Wellness products: Wiesenhof Wellness
• Figure 5.11: Natural products: Smart Natural, Naked Chicken, Natural Choice, Oscar Meyer, Simply Natural and Super Naturals
• Figure 5.12: Fewer additive products: Birds Eye and Iglo-Ola
• Figure 5.13: Organic products: Nature' s Snack and Blue Horizon
• Figure 5.14: Fresh products: Autentico Italiano, Waitrose, NutritionWise and Eat Local
• Figure 5.15: Low/light product: Sabrosanos
• Figure 5.16: High protein products: Spiro Sport, Oberto and Jack Link' s
• Figure 5.17: Omega-3 products: Findus
• Figure 5.18: Omega-3 products: FrialVida
• Figure 5.19: High fiber products: Wellness, Alpha-Mate, Metten and Wellfresh
• Figure 5.20: Nutraceutical products: Tanggula, Fitness, Maruha and Redline
• Figure 5.21: Mediterranean products: Compliments Balance and Sainsbury' s Just Cook
• Figure 5.22: Healthy pork product: NutrionWise
• Figure 5.23: Reduced meat products: Better Foods and Kibun Foods
• Figure 5.24: Quick products: Seapak, Bumble Bee Foods and Earlybird Farm
• Figure 5.25: Microwaveable products: Steam Fresh, Steamers in 5 and Cuisson Vapeur
• Figure 5.26: Microwaveable products: Halberstaedter Wuerstchen & Konservenvertriebs and Stegeman
• Figure 5.27: Single serve products: Clover Leaf, Sea Choice and La Preferida
• Figure 5.28: Single serve snack products: Star-Kist and Zimbo
• Figure 5.29: Hand-held products: Hans To Go!, Maverick and Nippon Meat
• Figure 5.30: Healthy convenient products: Nippon Meat and Olli
• Figure 5.31: Licensed and character products: Harley Davidson and John Wayne
• Figure 5.32: Gourmet products: Trump Steaks, Chez Karine and Market Bay
• Figure 5.33: Gourmet products: Sara Lee Gourmet Selections
• Figure 5.34: Specialty products: TASTE Group, WorldCatch Foods and Sealord
• Figure 5.35: Reusable packaging: Smithfield sandwich keepers
• Figure 5.36: Ethical products: Woolworths and Applegate Farms
• Figure 5.37: Kids' products: Iglo, Compliments Balance and President' s Choice
• Figure 5.38: Kids' products: Nippon Meat Packers, Disney Magic Selections and Sadia
• Figure 5.39: Seniors' products: Glico, Itoham Foods and Wolf Wolvita

List of Tables

• Table 2.1: Main ways of eating more healthily, Europe & the US, 2005/06
• Table 2.2: Prevalence of obesity in the six major markets by weight level, 000s, 2005
• Table 2.3: Prevalence of overweight in the six major markets by age, 000s, 2005
• Table 2.4: Prevalence of obesity in the six major markets by age, 000s, 2005
• Table 2.5: Vegetarian consumers, Europe & the US, 2000-05
• Table 2.6: Meat reducers, Europe & the US, 2006
• Table 2.7: Organic consumers, Europe & the US, 2000-05
• Table 3.8: Meat, poultry, fish & seafood products market value by type, Europe & the US, $m, 2006-2010
• Table 3.9: Meat, poultry, fish & seafood products market volume by type, Europe & the US, Kg m, 2006-2010
• Table 3.10: Share of meat, poultry, fish & seafood products market by type, Europe & the US, 2006-2010
• Table 3.11: Meat, poultry, fish & seafood products market value by shelf type, Europe & the US, $m, 2006-2010
• Table 3.12: Meat, poultry, fish & seafood products market volume by shelf type, Europe & the US, Kg m, 2006-2010
• Table 3.13: Share of meat, poultry, fish & seafood products market by shelf type, Europe & the US, 2006-2010
• Table 3.14: Meat, fish & poultry market value by country, Europe & the US, $m, 2006-2010
• Table 3.15: Meat, fish & poultry products market volume by country, Europe & the US, Kg m, 2006-2010
• Table 3.16: Top five meat, fish & poultry companies by region, 2005
• Table 4.17: Ranking of companies in descending order of new meat, fish & poultry product launches, 2004-07
• Table 4.18: Share of all meat, fish & poultry new product launches by shelving type, 2004-07
• Table 4.19: Share of new product launches by major meat flavor, 2004-07
• Table 4.20: Share of new product launches by major poultry flavor, 2004-07
• Table 4.21: Share of new product launches by major fish flavor, 2004-07
• Table 4.22: Share of new product launches by major seafood flavor, 2004-07
• Table 4.23: Share of new product launches by major ethnic flavor, 2004-07
• Table 4.24: Share of new product launches by major cooking flavor, 2004-07
• Table 4.25: Innovative meat, fish & poultry new product launches, by type of innovation, 2004-07
• Table 4.26: Share of all meat, fish & poultry new product launches by broad claim, 2004-07
• Table 4.27: Share of all meat, fish & poultry new product launches for top 15 specific claims, 2005-07
• Table 5.28: Share of all healthier meat, fish & poultry new product launches, by health claim, 2004-07
• Table 5.29: Share of all healthier meat, fish & poultry new product launches by detailed health positioning, 2004-07
• Table 5.30: Share of more natural meat, fish & poultry new product launches by specific health claim, 2004-07
• Table 5.31: Share of meat, fish & poultry new product launches with fewer additives by type, 2005-07
• Table 5.32: Share of organic meat, fish & poultry new product launches by product category, 2004-07
• Table 5.33: Share of meat, fish & poultry new product launches with low or light claims by type, 2005-07
• Table 5.34: Share of meat, fish & poultry new product launches with nutraceutical claims, by type, 2005-07
• Table 5.35: Share of meat, fish & poultry new product launches with convenience claims by type, 2005-07
• Table 5.36: Share of meat, fish & poultry new product launches with reduced packaging by type, 2005-07
• Table 5.37: Share of meat, fish & poultry new product launches, by target consumer, 2005-07
• Table 5.38: Share of new product launches for kids by broad claim, 2004-07
• Table 6.39: Canned meat & poultry products market value, Europe & the US, 2006-2010
• Table 6.40: Canned meat & poultry products market volume, Europe & the US, 2006-2010
• Table 6.41: Canned fish & seafood market value, Europe & the US, 2006-2010
• Table 6.42: Canned fish & seafood market volume, Europe & the US, 2006-2010
• Table 6.43: Chilled meat & poultry products market value, Europe & the US, 2006-2010
• Table 6.44: Chilled meat & poultry products market volume, Europe & the US, 2006-2010
• Table 6.45: Chilled deli food market value, Europe & the US, 2006-2010
• Table 6.46: Chilled deli food market volume, Europe & the US, 2006-2010
• Table 6.47: Chilled fish & seafood market value, Europe & the US, 2006-2010
• Table 6.48: Chilled fish & seafood market volume, Europe & the US, 2006-2010
• Table 6.49: Frozen meat & poultry products market value, Europe & the US, 2006-2010
• Table 6.50: Frozen meat & poultry products market volume, Europe & the US, 2006-2010
• Table 6.51: Frozen fish & seafood market value, Europe & the US, 2006-2010
• Table 6.52: Frozen fish & seafood market volume, Europe & the US, 2006-2010