Abstract
There is a shift in the soft drinks market from a focus on functional
condition specific products to drinks that have a more general wellness
positioning. Driving this movement is consumer demand for natural and exotic
ingredients in addition to new health claim regulation in Europe. Next
Generation Soft Drinks is a management report published by Business Insights
that provides the definitive analysis of the soft drinks market by giving
detailed market volume and share of throat data. This report also looks at the
key trends that are evolving in the soft drinks market in health, convenience
and indulgence and what manufacturers are doing to drive these changes by
analysing innovative trend leading brands. Develop more effective NPD
strategies for soft drinks using this new report' s analysis of the development
of the beverage market by country and product category.
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