Future Ingredient Trends in Food and Drinks: Growth opportunities in natural, wellness, functional, weight control, exotic products and food safety

Table of Contents

Executive Summary

• Natural and organic
• Wellness
• Beauty
• Weight control
• Condition specific
• Exotics
• Food safety

Chapter 1 Introduction

• What is this report about?

Chapter 2 Natural and organic

• Summary
• Introduction
• Market drivers
• What is natural?
• Corporate social responsibility
• Danger to small businesses as "super-natural" arrives
• Product contamination consolidates drive to local
• Organic supplements: certification approval opens the door
• The natural and organic market
• Key trends
• Naturally beautiful
• Functional natural juice
• Future ingredients
• Aronia berry / chokeberry
  • Marketing platform
  • Product application
• Sausage tree
  • Marketing platform
  • Product application
• Baobab tree
  • Marketing platform
  • Product application
• Marula
  • Marketing platform
  • Product application
• Yumberry / Chinese bayberry
  • Marketing platform
  • Product application
• Yuzu
  • Marketing platform
  • Product application

Chapter 3 Wellness

• Summary
• Introduction
• Market drivers
• Free from and allergen claims set the trend
• Omegas push the wellness market
• Confusion in hard claims and consumer trust
• Naturally not science: the real wellness market
• The shift to wellness
• Children' s nutrition: parental wellness
• The wellness market
• Key trends
• The world' s first probiotic wellness cereal
• Using your loaf
• Evidence for lactalbumin
• Relaxation and mood foods market
• Future ingredients
• Pyrroloquinoline Quinone (PQQ)
  • Marketing platform
  • Product application
• Huperzine A
  • Marketing platform
  • Product application
• Olive extract
  • Marketing platform
  • Product application
• Magnolia bark
  • Marketing platform
  • Product application
• Jujuba
  • Marketing platform
  • Product application
• Amur cork bark extract
  • Marketing platform
  • Product application
• Rhodiola
  • Marketing platform
  • Product application

Chapter 4 Beauty

• Summary
• Introduction
• Market drivers
• Inside outside the best approach?
• Superfruits still strong: new evidence for skin health
• Nutrients can retard skin ageing
• European health claims directive
• New organization: organic beauty
• Industry insight: interview with Aaron Tabor MD, RevivalDiet.com
• The beauty market
• Key trends
• Beauty tea
• Beauty jam
• Joint ventures for innovation
• Danone faces competition in the beauty market
• Future ingredients
• Collagen
  • Marketing platform
  • Product application
• Lutein
  • Marketing platform
  • Product application
• Gotu Kola
  • Marketing platform
  • Product application
• Cherimoya
  • Marketing platform
  • Product application
• Blackcurrant
  • Marketing platform
  • Product application
• Black chokeberry
  • Marketing platform
  • Product application

Chapter 5 Weight control

• Summary
• Introduction
• Market drivers
• Obesity: UK study highlights a global epidemic
• Hoodia still looking to breakout in 2008
• Weight loss satisfaction: back to basics
• Phospha-E: the next nutrient for metabolic syndrome
• Industry insights: interview with Beneo-Palatinit GmbH; Germany
• The weight control market
• Key trends
• The weighty issue of light foods
• Stay slim the Lipton way: but for how long?
• The calorie burning market
• Future ingredients
• Mucuna, Cowitch, Velvet bean and Cowhage
  • Marketing platform
  • Product application
• Xanthinol
  • Marketing platform
  • Product application
• EPL
  • Marketing platform
  • Product application
• Beta-phenylethylamine
  • Marketing platform
  • Product application
• Mangosteen
  • Marketing platform
  • Product application
• Potato protein extract
  • Marketing platform
  • Product application

Chapter 6 Condition specific

• Summary
• Introduction
• Market drivers
• Personalized nutrition
• Obesity: the application of nutrigenomics
• Acceptance of condition specific nutrition
• Government campaign may boost UK Vitamin D sales
• Omega-3 in 2008
• Industry insights: interview with Joerg Gruenwald: analyze & realize
• The functional food and beverage market
• By benefit
• Key trends
• Functional water for blood pressure
• Cognitive function
• Sleep disorders
• Functional juices
• Future ingredients
• Salba / chia
  • Marketing platform
  • Product application
• Lignans from the Norwegian spruce
  • Marketing platform
  • Product application
• Hyaluronic acid
  • Marketing platform
  • Product application
• Microcrystalline hydroxyapatite / MCH-Cal
  • Marketing platform
  • Product application
• Zeaxanthin
  • Marketing platform
  • Product application

Chapter 7 Exotic

• Summary
• Introduction
• Market drivers
• Fairtrade and sustainability: Africa
• Botanical control in Europe may influence exotic imports
• Phytotrade
• Brazil leads exotics
• Industry insights: interview with Greg Mann and Beth Stark: HortResearch
• The exotic market
• Herbals
• Fruits
• Key trends
• Functional beer
• Energizing fruits
• Yumberry superfruit
• Future ingredients
• Baobab
  • Marketing platform
  • Product application
• Kigelia / sausage tree
  • Marketing platform
  • Product application
• Marula
  • Marketing platform
  • Product application
• Mobola plum / parinari fruit
  • Marketing platform
  • Product application
• Sutherlandia
  • Marketing platform
  • Product application

Chapter 8 Food safety

• Summary
• Introduction
• Market drivers
• China: an update
  • ' China-free' labelling initiative
  • Safe products: a Chinese perspective
• Supplement contamination still a big issue
• Danisco takes lead in safe capsules
• Irradiation
• Food safety in the UK
• Beverage safety drives new demand and focus from Congress
• Issue of rBGH
• Index
• References

List of Figures

• Figure 2.1: Consumer opinions of food biotechnology and health
• Figure 2.2: USDA Organic Seal
• Figure 2.3: First Organics Inc and their USDA Organic Seal
• Figure 2.4: Structure of the European and US organic food retail market: where consumers shop, 2002
• Figure 2.5: 2b Beauty Yogurt from Nestlé Japan
• Figure 2.6: Naked Juice Co - probiotic juice
• Figure 2.7: Juice of Life Aronia beverage
• Figure 2.8: Kigelia skin cream from Biobotanica
• Figure 2.9: Body Spring for digestive heath
• Figure 2.10: Mistic Zotics
• Figure 2.11: Zhejiang Yumberry Juice
• Figure 2.12: Hosoda Citron Juice (Yuzu)
• Figure 3.13: Growth in free from product launches, by category, 2004-2007
• Figure 3.14: Pom Wonderful
• Figure 3.15: Quaker Oats
• Figure 3.16: Areas of success for new product launches
• Figure 3.17: Crayons Kids fruit drink with SugarGuard
• Figure 3.18: Kashi Vive Probiotic Digestive Wellness Cereal
• Figure 3.19: Warbutons Healthy Inside loaf
• Figure 3.20: Davisco' s Biopure Alpha-lactalbumin
• Figure 3.21: Optimum Zen - Nature' s Path
• Figure 3.22: Asian Sun' s liquid green tea
• Figure 3.23: Lipton Tea: Activate your brain train website
• Figure 3.24: PQQ from Advanced Orthomolecular Research
• Figure 3.25: Nerd' s Energy beverage
• Figure 3.26: Carter-Reed' s Relacore with Magnolia extract
• Figure 3.27: Physician Formula' s Good Night sleep aid
• Figure 3.28: Flex joint formula from Eniva Corporation
• Figure 3.29: Nutraforia the mood-enhancing supplement
• Figure 4.30: Procter & Gamble' s advert for Metamucil
• Figure 4.31: Hidrox advert from DSM Nutritional Products
• Figure 4.32: Sipping Beauty
• Figure 4.33: Norelift - Noreva (melon/mango spread)
• Figure 4.34: Inneov skin beauty supplement range from L' Oreal and Nestlé
• Figure 4.35: Love Body beauty drink from Coca-Cola Japan
• Figure 4.36: Danone' s Essensis beauty yogurt
• Figure 4.37: Emmi' s Beauty Case Sensitive yogurt
• Figure 4.38: PureLogicol
• Figure 4.39: Eiwa Confectionery' s collagen beauty marshmallows
• Figure 4.40: Regederm
• Figure 4.41: Anti-wrinkle product from Medestea Internazionale
• Figure 4.42: Skin Balance Water from Borba
• Figure 4.43: Fine Co' s Anti-Ageing supplement
• Figure 5.44: Satiety index of foods
• Figure 5.45: Advertising copy for Fabuless
• Figure 5.46: Advertising copy for Palatinose
• Figure 5.47: Lipton Linea weight loss tea
• Figure 5.48: Celsius
• Figure 5.49: Coca-Cola' s Enviga
• Figure 5.50: Fixx energy beverage
• Figure 5.51: iSatori' s MX-LS7 Weight loss formulation
• Figure 5.52: Arson from Iovate is a new fat burner in the Muscletech range
• Figure 5.53: Cytolean fat burner from Gaspari nutrition
• Figure 5.54: Mangosteen based diet from Newvision LLC
• Figure 5.55: Potato extract from Kemin
• Figure 6.56: Works With Water' s unique blood pressure water
• Figure 6.57: Truetoniqs Brain Tonique
• Figure 6.58: Dreamerz Foods - dreamerz bedtime milk
• Figure 6.59: Minute Maid Active
• Figure 6.60: Salba Flat Bread
• Figure 6.61: Supersmart' s HMRlignan
• Figure 6.62: 100 Hyaluronic 100
• Figure 6.63: MCH-Cal from Natrol
• Figure 6.64: Super Zeaxanthin from Life Extension
• Figure 7.65: Decision tree for allocating botanicals reported to have been considered for possible food and/or food supplement use
• Figure 7.66: iKi Beer - Fresh Ideas winner 2007
• Figure 7.67: Anheuser-Busch - 180
• Figure 7.68: Organic Açai Juice
• Figure 7.69: Frutzzo Yumberry juice
• Figure 7.70: Yumberry from The Berry Company
• Figure 7.71: Skin Cream extract from Rosa Graf
• Figure 7.72: Santica Beauty Recipes Face Serum
• Figure 7.73: Marula Sunrise Tea Blend
• Figure 7.74: The mobola plum
• Figure 7.75: Sutherlandia product from African Red Tea
• Figure 8.76: Top 5 food concerns for Chinese consumers
• Figure 8.77: rbGH-free label and products from Ben & Jerry

List of Tables

• Table 2.1: Value of the US and European organic food and drink market, by country, $bn, 2000-2010
• Table 2.2: Value of the US and European natural (excluding organic) food and drink market, by key product categories, 2000-2010
• Table 4.3: Oral beauty supplements market value, Europe and US, $m, 2001-11
• Table 4.4: Oral beauty supplements market value, by category, Europe and US, $m, 2001-11
• Table 4.5: Prevalence of psoriasis across seven major markets, 2005
• Table 4.6: Prevalence of atopic dermatitis across seven major markets, 2005
• Table 5.7: Diet food and drinks market, Europe and the US, $m, 2006-10
• Table 5.8: Prevalence of obesity in the six major markets, by age, 000s, 2005
• Table 5.9: Prevalence overweight in the six major markets, by age, 000s, 2005
• Table 5.10: Energy food and drinks market value, Europe and US, $m, 2001-2011
• Table 5.11: European and US green tea market value, by country, $m, 2001-2011
• Table 6.12: US functional food and drinks market value, by category, $m, 2001-2011
• Table 6.13: Europe functional food and drinks market value, by category, $m, 2001-2011
• Table 6.14: Digestive health functional food and drinks market value, Europe and US, $m, 2001-2011
• Table 6.15: Heart health functional food and drinks market value, Europe and US, $m, 2001-2011
• Table 7.16: Sales of herbal and botanical supplements, $m, Europe, the US and Japan, 2002-2006
• Table 7.17: Per capita fruit consumption, European countries and US, kilograms/person, 2001-2011