Abstract
With increasing consumer interest in health and nutrition, food and drinks
that are "medicinal" in some way are well placed to benefit from this trend.
Daily dose products meet this consumer need plus they help to boost
consumption frequency and brand loyalty to the benefit of manufacturers and
retailers. Whilst the market has become more concentrated in the top three
functions (digestive health, energy and weight management) there are other
growing opportunities (for example in beauty products) and some exciting
emerging niches (such as in mental functioning and eye health). Opportunities
in Nutritional and Functional Daily Dosing is a new management report
published by Business Insights that analyzes more than 1,700 daily dose
products launched around the world between 2004 and 2007. Over that time new
products have become more specific in their functioning and targeted in their
positioning. Gain up-to-date competitive intelligence across the daily dose
market and understand the major issues affecting food and drinks with this new
report...
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