Abstract
The phrase - Web 2.0- has come to stand for a new wave of Internet
applications, technologies and services that have emerged over the last few
years. While there is much debate in the industry about the nature of Web 2.0
and an exact definition of the term, there is no denying that the services and
technologies it has engendered are becoming deeply entrenched in the consumer
world. Indeed, many of today- s Internet-savvy consumers - particularly in
the 18-34 age bracket - are as comfortable with social networking, blogging
and twittering as they are with using the telephone or writing an email. The
focus of - The impact of Web 2.0 on the enterprise- report is how the
underlying concepts behind Web 2.0 - and the technologies and services it
enables - are filtering into the corporate world.
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