Abstract
NPD in ethical and wellness food and drinks for kids is being driven by
parents demanding products for their children which promote healthy growth.
Food and drinks manufacturers are targeting parents with clear scientific
claims on packaging. However, kids are becoming more aware of health and
environmental issues, and at the same time are gaining more influence over
purchasing decisions. To remain competitive food and drink manufacturers need
to ensure they also place bold, bright, simple claims on packaging to appeal
to kids. Ethical and Wellness Food and Drinks for Kids is a new report by
Business Insights that provides the definitive analysis of the global
kids-food and drinks market.
The report also assesses the opportunities within health, indulgence,
convenience and ethical kids-food and drinks. Also it gives detailed analysis
of innovative products and other ways in which manufacturers are positioning
their products to appeal to kids. Discover the leading innovators, the most
successful categories and future growth opportunities in the kids' food and
drinks market with this new report.
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