The last five years has seen a proliferation of green energy products. These have emerged for a variety of reasons. In some cases they represent an energy companysbid to gain green credentials. In others they are perceived as new products for a new kind of market. Whatever the reasons, they have quickly established themselves as credible approaches for acquiring new customers.
The Green Energy Outlook 2001, a new strategic management report by Business Insights, looks at the green and not-so-greens technologies that are being used to generate green energy. It also analyses how privatisation and deregulation of the electricity industry is affecting the green market and examines the future holds for these products to 2010.
The Green Energy Outlook provides:
* Results of our 2001 Green Energy survey - 550 senior energy executives expressed their opinions on the development of the green energy market versus expectation.
* In-depth analysis of the market - an up to date assessment of the green energy market and forecasts to 2010.
* Survey of products and prices - evaluation of green power marketing, pricing and the issues surrounding their effectiveness such as renewable obligations.
* Evaluation of new energy certificates - accreditation schemes and their impact on the industry.
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Benefit from over 150 pages of expert insight and analysis, enabling you to:
* Evaluate key survey results to find out share of consumption based on green tarrifs and products to 2002 and 2005.
* Assess the international legislative issues that affect your green energy strategies such as the use of flexible mechanisms and emissions trading.
* Pinpoint key growth markets in Europe to identify new business opportunities.
* Analyse the trends of the green energy market for growth patterns and understand how these have matched your companyss strategies and expectations.
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