2006 US Large Flat Panel TV Users Study: The Table of Contents on Analysis Report

Specification of the Survey

Summary

• A. The comparison of US and Japan
• B. Overall Trends in the US market
• C. Feature by purchased TV type
• D. Diffrences in purchased TV size
• E. Differences in purchased TV type & size
• F. Brands analysis
• G. Characteristics by differences in annual household income
• H. Attitude toward future technology
• I. Characteristic of residential area
• J. Channel analysis

Chapter 1. Users' Profile

• 1-1Respondent' s age, gender, and family status
  • Respondent' s gender
  • Respondent' s age
  • Family status
• 1-2Respondent' s annual household income and occupation
  • Respondent' s annual household income
  • Respondent' s occupation
• 1-3Situation of respondent' s residence
  • Respondent' s area of residence
  • Residence style
  • Number of rooms
  • Size of residence
• 1-4Respondent' s activities and the number of media owned
  • Respondent' s hobbies/activities/MA
  • Number of media owned: VHS tapes
  • Number of media owned: DVDs
  • Number of media owned: CDs
• 1-5Situation of TVs in a household
  • Number of TV owned
  • Type of TV by room type
  • Years being used of TV by room type
  • Size of TV by room type

Chapter 2. Purchasing Behavior

• 2-1Motivations to purchase FPTV
  • Motivations to purchase FPTV/MA
• 2-2Originally considered TV type, size, and manufacturers
  • TV type considered originally/MA
  • TV size considered originally /MA
  • Reasons to consider the size/MA
• 2-3Information behavior
  • Reference to purchase FPTV/MA
  • Information looked up in internet/MA
• 2-4Respondent' s experience in the store
  • Stores to check TVs/MA
  • Store to purchase the FPTV
  • Information to ask store assistant/MA
  • Things that store assistant asked or explain to respondent/MA
  • Satisfaction level on store assistant' s explanation
  • Incentives offered at store/MA
  • Purchased together with FPTV/MA
• 2-5Respondent' s budget set & enrollment of extended insuranace plan
  • Had budget set or no
  • Able to stay within budget set
  • Enrollment of extended insurance plan
  • Completion of user registration with manufacturer

Chapter 3. Important factors to purchase FPTV

• 3-1Important factors to purchase FPTV
  • Important factors to purchase FPTV/MA
  • The most important factor to purchase FPTV
• 3-2Important factors in detail
  • Important factors on image quality/MA
  • No1 important factor on image quality
  • Important factors on display size & design/MA
  • The most important factor on display size & design
  • Important specifications/MA
  • No1 important specifications
  • Important factors on price and store assistant/MA
  • The most important factor on price and store assistant
  • Important factors on maker & brand/MA

Chapter 4. Attitude toward Brands

• 4-1Brands' recognition & mindshare
  • Brands to recognize/MA
  • TV manufacturers considered originally /MA
• 4-2Brands' images
  • TV manufacturer Evaluation /MA
  • Brands that want to purchase in furture /MA

Chapter 5. Facts of FPTV installation & Usage

• 5-1Pesron to place and setup the FPTV
  • Person to place TV/MA
  • Person to setup TV and connected peripherals/MA
• 5-2Situation of FPTV installed room
  • Installed room of FPTV
  • Size of installed room
  • Remodeling room for FPTV/MA
• 5-3Installation way & type of shelf or rack
  • Installation way of FPTV
  • Type of shelf or rack
• 5-4Devices connected to FPTV
  • Devices connected to FPTV/MA
  • Installation of home theater system
• 5-5Sources and contents viewed on FPTV
  • Source of contents viewed on FPTV/MA
  • Subscription of satellite TV
  • Subscription of CATV
  • Contents viewed on FPTV/MA
• 5-6Usage of FPTV
  • Usage of FPTV/MA
  • Total number of hours watching TV
  • Specific functions used on FPTV/MA

Chapter 6. Evaluation & Needs of FPTV

• 6-1Satisfaction level of FPTV
  • Satisfaction level of FPTV
  • Satisfaction level of FPTV: Index Score
• 6-2Dissatisfied points & demands for improvement
  • About the display/image quality/sound quality/MA
  • About the functions/MA
  • About the size and design/MA
  • Operation and Usage & Other/MA
• 6-3Attitude toward new technologies
  • Interests in home network system/MA
  • Opinion about downloading videos via internet/MA

Appendix

• Opinion about purchased FPTV /OA