Emerging Rural Mobile Market in India

1. Analyst View

2. Mobile Industry in India - Current Scenario

• 2.1 By Subscribers
• 2.2 By Technology
• 2.3 By Service Providers
• 2.4 By Handset Manufacturers
• 2.5 By Growth Potential: Urban vs Rural

3. Rural India - Mobile Industry

• 3.1 Mobile Communication for Lifestyle Transformation
• 3.2 Factors Driving Rural Mobile Industry
• 3.3 Strategies for Rural Mobile Industry

4. Rural India - Magnetizing Mobile Industry

• 4.1 Untapped Rural Market
• 4.2 Mobile Infrastructure Development
• 4.3 Low Cost Handset Manufacturing
• 4.4 3G Infrastructure Development
• 4.5 Content & Application Development
• 4.6 Value-added Services
• 4.7 Network Equipments
• 4.7.1 Mobile Towers
• 4.8 Infrastructure Sharing
• 4.9 Internet Connectivity

5. Mobile Development Roadblocks

• 5.1 Infrastructural Constraints
• 5.2 Illiteracy
• 5.3 High Access Deficit Charges (ADC)
• 5.4 Distribution Channel

6. Rural India - Future Outlook of Mobile Industry

• 6.1 By Subscribers (2007-2010)
• 6.2 By Market Share - 2010
• 6.3 By Penetration - 2010
• 6.4 By Handset Sales - 2010
• 6.5 By Circle/State
  • 6.5.1 Metros
  • 6.5.2 Category A
  • 6.5.3 Category B
  • 6.5.4 Category C
  • 6.5.5 Circle/State with Maximum Potential

7. Government Regulations

8. Company Analysis - Key Players

• 8.1 Mobile Handset Manufacturers
  • 8.1.1 Nokia OYJ
  • 8.1.2 LG Electronics
  • 8.1.3 Sony Ericsson Mobile Communications
  • 8.1.4 Motorola, Inc.
  • 8.1.5 Samsung Electronics Co., Ltd.
  • 8.1.6 Haier
  • 8.1.7 Huawei
• 8.2 Mobile Service Providers
  • 8.2.1 Bharti Airtel Ltd.
  • 8.2.2 Bharat Sanchar Nigam Ltd.
  • 8.2.3 Reliance Communications Ltd.
  • 8.2.4 Hutchison Essar Ltd.
  • 8.2.5 Tata Teleservices Ltd.
  • 8.2.6 Idea Cellular Ltd.
  • 8.2.7 Aircel Cellular Ltd.
  • 8.2.8 Spice Communications Private Ltd.
  • 8.2.9 MTNL
  • 8.2.10 BPL Mobile Communications Ltd.
  • 8.2.11 HFCL Infotel Ltd.
  • 8.2.12 Shyam Telecom Ltd.

• Figure 2-1: India - Number of Mobile Subscribers (in Million), March 2002 to March 2007
• Figure 2-2: India - Forecast for Number of Mobile Subscribers (in Million), 2007-2010
• Figure 2-3: India - Number of GSM Subscribers (in Million), March 2006 & March 2007
• Figure 2-4: India - Number of GSM Subscribers by Circle (in Million), March 2005 to March 2007
• Figure 2-5: India - Number of CDMA Subscribers (in Million), March 2006 & March 2007
• Figure 2-6: India - Market Share of GSM Service Providers (%), March 2006
• Figure 2-7: India - Market Share of GSM Service Providers (%), March 2007
• Figure 2-8: India - Market Share of CDMA Service Providers (%), March 2006
• Figure 2-9: India - Market Share of CDMA Service Providers (%), March 2007
• Figure 2-10: India - Growth of CDMA & GSM Mobile Segment (%), March 2006
• Figure 2-11: India - Market Share of CDMA & GSM Mobile Segment (%), March 2006
• Figure 2-12: India - Number of Urban & Rural Mobile Subscribers (in Million), March 2007
• Figure 2-13: India - Share of Rural Mobile Subscribers by Service Provider (%), March 2007
• Figure 2-14: India - Number of Rural Mobile Connections (in Million), 2007E & 2010E
• Figure 2-15: India - Mobile Coverage in Villages (%), 2007E
• Figure 2-16: India - ARPU of Mobile Service Providers (in US$), 2006 & 2011F
• Figure 4-1: India - Forecast for Number of Mobile Towers (in ' 000), 2007 & 2010
• Figure 4-2: India - Percentage of Shared Network Towers, April 2007
• Figure 6-1: India - Forecast for Number of Rural Mobile Subscribers (in Million), 2007-2010
• Figure 6-2: India - Forecast for Share of Urban & Rural Mobile Market (%), 2010
• Figure 6-3: India - Forecast for Mobile Penetration (%), 2007 & 2010
• Figure 6-4: India - Forecast for Rural Mobile Handset Sales (in Million Units), 2007 & 2010
• Figure 6-5: India - Number of Cellular Subscribers in Metros (in Million), June 2006 & June 2007
• Figure 6-6: Delhi - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-7: Delhi - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-8: Mumbai - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-9: Mumbai - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-10: Chennai - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-11: Chennai - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-12: Kolkata - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-13: Kolkata - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-14: India - Number of Cellular Subscribers in Category A' Circle (in Million), June 2006 & June 2007
• Figure 6-15: Maharashtra - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-16: Maharashtra - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-17: Gujarat - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-18: Gujarat - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-19: Andhra Pradesh - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-20: Andhra Pradesh - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-21: Karnataka - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-22: Karnataka - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-23: Tamil Nadu - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-24: Tamil Nadu - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-25: India - Number of Cellular Subscribers in Category B' Circle (in Million), June 2006 & June 2007
• Figure 6-26: Kerala - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-27: Kerala - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-28: Punjab - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-29: Punjab - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-30: Haryana - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-31: Haryana - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-32: Uttar Pradesh (West) - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-33: Uttar Pradesh (West) - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-34: Uttar Pradesh (East) - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-35: Uttar Pradesh (East) - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-36: Rajasthan - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-37: Rajasthan - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-38: Madhya Pradesh - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-39: Madhya Pradesh - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-40: West Bengal & Andaman Nicobar - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-41: West Bengal & Andaman Nicobar - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-42: India - Number of Cellular Subscribers in Category C' Circle (in Million), June 2006 & June 2007
• Figure 6-43: Himachal Pradesh - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-44: Himachal Pradesh - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-45: Bihar - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-46: Bihar - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-47: Orissa - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-48: Orissa - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-49: Assam - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-50: Assam - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-51: North East - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-52: North East - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-53: Jammu & Kashmir - Number of Cellular Subscribers (in Million), June 2006 & June 2007
• Figure 6-54: Jammu & Kashmir - Number of Cellular Subscribers by Service Provider (in Million), June 2006 & June 2007
• Figure 6-55: India - Growth of Cellular Subscribers by Circle (%), June 2007
• Figure 6-56: India - Growth of Mobile Subscribers in Top 10 States/Cities (%), June 2007
• Figure 8-1: India - Mobile Handset Manufacturers Revenue (in Crore INR), March 2006 & March 2007
• Figure 8-2: Nokia - Mobile Handset Market Revenue (in Crore INR), March 2006 & March 2007
• Figure 8-3: LG - Mobile Handset Market Revenue (in Crore INR), March 2006 & March 2007
• Figure 8-4: Sony Ericsson - Mobile Handset Market Revenue (in Crore INR), March 2006 & March 2007
• Figure 8-5: Motorola - Mobile Handset Market Revenue (in Crore INR), March 2006 & March 2007
• Figure 8-6: Samsung - Mobile Handset Market Revenue (in Crore INR), March 2006 & March 2007
• Figure 8-7: Haier - Mobile Handset Market Revenue (in Crore INR), March 2006 & March 2007
• Figure 8-8: Huawei - Mobile Handset Market Revenue (in Crore INR), March 2006 & March 2007

• Table 2-1: India - GSM Handset Market Sales Scenario (2002-03 to 2005-06)
• Table 2-2: India - Top CDMA Handset Manufacturers Revenue (in Crore INR), 2004-05 & 2005-06
• Table 2-3: India - Distribution of Urban & Rural Households by Income Group (%)
• Table 2-4: India - Rural Mobile Penetration of Top 15 States, June 2007
• Table 6-1: India - Rural Thrust of Top Mobile Service Providers
• Table 6-2: India - Infrastructure Sharing by Top Mobile Service Providers
• Table 8-1: India - Mobile Handset Manufacturers Revenue (in Crore INR), 2005-06 & 2006-07
• Table 8-2: Bharti Airtel Ltd. - Key Financials (in Billion INR), March 2006 & March 2007
• Table 8-3: Bharat Sanchar Nigam Ltd. - Key Financials (in Crore INR), March 2004 to March 2006
• Table 8-4: Reliance Communications Ltd. - Key Financials (in Crore INR), December 2005 & March 2007
• Table 8-5: Hutchison Essar Ltd. - Key Financials (in Million HK$), 2004-2006
• Table 8-6: Tata Teleservices Ltd. - Key Financials (in Crore INR), 2004-05 to 2006-07
• Table 8-7: Idea Cellular Ltd. - Key Financials (in Crore INR), March 2006 & March 2007
• Table 8-8: Spice Communications Private Ltd. - Key Financials (in Million INR), June 2004 to June 2006
• Table 8-9: MTNL - Key Financials (in Million INR), March 2005 to March 2007
• Table 8-10: HFCL Infotel Ltd. - Key Financials (in Crore INR), March 2005 & March 2006
• Table 8-11: Shyam Telecom Ltd. - Key Financials (in Crore INR), March 2005 & March 2006