Mobile Device Market Trends in 2008

Executive Summary

1. Mobile Device Market in 2007

• 1.1. Review on Major Events
• 1.2. Rise of Rule Breakers

2. Mobile Device Market in 2008 - Trends and Hot Topics

• 2.1. Intensifying Competition in Mobile OS and Platform Segments - Increasing Influence of Mobile Linux
  • 2.1.1. Background
  • 2.1.2. Main Issues
  • 2.1.3. Key Comments
• 2.2. Expansion of Smartphones
  • 2.2.1. Background
  • 2.2.2. Main Issues
  • 2.2.3. Key Comments
• 2.3. Maximization of Emotional Effect through Sophistication User Interface
  • 2.3.1. Background
  • 2.3.2. Main Issues
  • 2.3.3. Key Comments
• 2.4. Touch Screen Display Rising as Handset Standard
  • 2.4.1. Background
  • 2.4.2. Main Issues
  • 2.4.3. Key Comments
• 2.5. Increase in GPS Handsets
  • 2.5.1. Background
  • 2.5.2. Main Issues
  • 2.5.3. Key Comments

3. Conclusion

Glossary

• [Figure 1] Background behind Nokia' s Promotion for OVI and Differentiated Features
• [Figure 2] Global Mobile Device Market in 2008
• [Figure 3] Competition Surrounding Mobile OS and Current Status
• [Figure 4] Number of Symbian OS Handsets by Vendors
• [Figure 5] UI Changed for Better Function - Nokia
• [Figure 6] UI Changed for Better Full Browsing - MS, Zenzui
• [Figure 7] Patent to Enhance Usability by BlackBerry
• [Figure 8] Touch Screen Display and Movements of Major Players
• [Figure 9] GPS Service Examples according to Nokia' s Plan