Molecular Biology Products: European Customer Market Survey

Abstract

Information was collectedﾂ from 391 interviewsﾂ with both Technical and Economic Buyers of Molecular Biology products in the UK , French and German markets.

Market intelligence includes:

• Player market share
• Spending Trends
• Supplier switching and why
• Satisfaction and Loyalty
• Adoption barriers
• Barriers to change
• Adoption Protocols and timescales