The publics slower than expected response to the development and availability of telematics services is a fundamental factor in the way all the key players in the industry are having to adapt their strategies to survive. This is one of the central issues in the second new report, GSM-based Service Providers: A Strategic Review of the Telematics Value Chain.
In this report SBD provides an up-to-date critical analysis of Europes leading service providers and considers the infrastructure that they have deployed in order to support vehicle manufacturers pan-European service ambitions, with a particular focus on E-call.
SBDs report - now in its fifth edition since 2000 - looks in detail at the way the market has developed and the effect it has had on the working relationship between service providers and vehicle manufacturers. The tough conditions have seen a series of high-profile telematics initiatives cancelled by some of the worlds largest car makers, including Ford, General Motors and Daimler-Chrysler, and changes in ownership of some of the service provision businesses.
Report author David McClure said: "We show how the markets failure to meet early expectations is dictating a change of approach. While some of the early leaders among service providers have withdrawn or sold their business on, more success is being enjoyed by newcomers to the market who are able to focus on smaller sections of the delivery chain and form effective partnerships with other businesses."
"At the same time, the European Unions ambitions to introduce a pan-European E-Call system have the potential to give the industry new impetus, as all new cars would be required to have a telematics capability, opening the way for additional services to be developed for a higher volume market."
The past and present status of nine leading service providers is analysed and an assessment given of their future prospects. The businesses profiled are: ARC Transistence, ATX Europe, Inter Mutuelles Assistance (IMA), Mondial, OnStar Europe, T-Mobile Traffic, Targa Infomobility, WirelessCar and Ygomi LLC.
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