Abstract
This report details all telematics services launched by the auto industry
since the late 1990s, together with those that are currently under
development. It also gives independent, expert insight into the fundamental
strategies that SBD identifies as having the potential to promote wider
customer uptake of the technology and yield more consistent rewards for
manufacturers in the future.
The timing of this report reinforces its importance, with publication coming
at the beginning of what will be a pivotal year for the industry. The European
Commission's proposals for a pan-European public E-call system to be
introduced by the end of the decade could compel manufacturers to incorporate
a low-cost telematics platform in all new vehicles - basic hardware which
could subsequently be used to support the introduction of more advanced
services in the future. Manufacturers are having to determine their response
to this challenge now and build an industry consensus. Even if the EC's
ambitions are not achieved, SBD believes that manufacturers will have to
reappraise their approach to private telematics services. In this environment,
SBD's report gains even greater status and value. The key factors required for
future success are analysed in depth: strategic positioning of services;
service pricing; identification of the services which will grow the market;
successful bundling of services; the best route to achieving pan-European
coverage; the communications challenges which need to be overcome; and the
most effective methods of configuring in-car hardware. The report highlights
the lessons that need to be learned from the problems encountered by those
manufacturers that pioneered sophisticated - but too often costly, poorly
designed and over-complex - telematics services, and the positive experiences
of the car makers which have succeeded in establishing systems within their
model ranges. SBD provides pragmatic recommendations that reposition
telematics as a dynamic tool that can be used by manufacturers to support
their vehicle production, sales and servicing operations.
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