EUROPEAN TELEMATICS & ITS: Growth strategies to unlock the safety benefits of ADAS

Table of Contents

1. Executive summary

• 1.1 Introduction
• 1.2 Conclusions

2. Widening gap between technology and consumer demand

• 2.1 Introduction
• 2.2 R&D in Europe ~ moving beyond technology
• 2.3 Future outlook

3. Understanding consumer attitudes towards ADAS

• 3.1 Introduction
• 3.2 European consumer surveys ~ stripping away the hype
  • 3.2.1. Quantitative survey
  • 3.2.2. Qualitative study
• 3.3 Future outlook

4. Strategies for increasing ADAS fitment rates

• 4.1 Introduction
• 4.2 Adapting ADAS development for the mass market
  • 4.2.1. Cost-focused design
  • 4.2.2. Consumer-focused design
• 4.3 Improved marketing of ADAS
  • 4.3.1. Naming and categorisation ADAS applications
  • 4.3.2. Educating drivers and key stakeholders about ADAS
• 4.4 Future outlook

List of figures

• Figure 1. Widening gap between ADAS R&D and market
• Figure 2. Perceived usefulness of intelligent vehicle systems
• Figure 3. Factors discouraging consumers from ADAS
• Figure 4. Example of low-functionality warning system
• Figure 5. Variations in the naming of ADAS systems