EUROPEAN TELEMATICS & ITS: Navigating the route to success

Table of Contents

Navigating the route to success

Part 1 ∼ Market trends for navigation in Europe

1. Executive summary

• 1.1 Introduction to this report
• 1.2 Summary of conclusions
• 1.3 Summary of key points

2. The growing market for navigation

• 2.1 Introduction
• 2.2 Market overview
• 2.3 The steady growth of embedded navigation
• 2.4 Intensifying competition within PND navigation
• 2.5 The beginning of the growth within smartphone navigation
• 2.6 Moving beyond forecasting

3. The evolving navigation landscape

• 3.1 Introduction
• 3.2 The implications of the TeleAtlas & Navteq acquisitions
  • 3.2.1. Short-term impact (next 12 months)
  • 3.2.2. Medium-term impact (12 to 36 months)
  • 3.2.3. Long-term impact (36+ months)
• 3.3 Creating new strategic partnerships
  • 3.3.1. Partnerships between vehicle manufacturers and PND suppliers
  • 3.3.2. Partnerships between PND suppliers and handset suppliers
  • 3.3.3. Partnerships between handset suppliers and vehicle manufacturers
• 3.4 Future outlook

List of figures

• Figure 1. Summary of challenges and opportunities in the navigation market
• Figure 2. Overall market for navigation in Europe
• Figure 3. Market growth for OE navigation systems in Europe
• Figure 4. Cost trends within the embedded navigation market
• Figure 5. Market share within the PND industry
• Figure 6. Proportion of PND suppliers that offer software and hardware features
• Figure 7. Variations in GPS-enabled handsets
• Figure 8. Market forecast for GPS-enabled handsets
• Figure 9. Implications of TeleAtlas and Navteq acquisitions
• Figure 10. Partnerships within the navigation market

Part 2 ∼ Design solutions for low-cost embedded navigation

1. Executive summary

• 1.1 Introduction to this report
• 1.2 Conclusions

2. Reducing the cost of embedded navigation

• 2.1 Introduction
• 2.2 Strategies to reduce the cost

3. Lower cost software solutions

• 3.1 Separation of hardware and software
  • 3.1.1. BMW
  • 3.1.2. Mercedes-Benz
  • 3.1.3. Ferrari
• 3.2 Updateable software
  • 3.2.1. Fiat USB
• 3.3 Standardised map format

4. Reductions in map storage costs

• 4.1 SD and Flash memory
  • 4.1.1. Ford
  • 4.1.2. Mercedes-Benz
  • 4.1.3. Renault
  • 4.1.4. Delphi
• 4.2 USB
• 4.3 Digital Rights Management (DRM)

5. Lower cost HMI solutions

• 5.1 Display
  • 5.1.1. Size
  • 5.1.2. Monochrome versus colour
  • 5.1.3. Touchscreen
• 5.2 Control systems
  • 5.2.1. Mercedes-Benz
  • 5.2.2. Fiat Blue&Me Nav

6. More radical approaches

• 6.1 Embedded off-board navigation
  • 6.1.1. Trafficmaster Smartnav (UK)
  • 6.1.2. OnStar (US)
• 6.2 Semi-embedded solutions
  • 6.2.1. Fiat/Magneti Marelli
  • 6.2.2. Toyota/TomTom

List of figures

• Figure 1. Cost reduction strategies
• Figure 2. Projected headline price of entry-level embedded map navigation systems
• Figure 3. Vehicle market segments with most potential for embedded OE navigation sales
• Figure 4. BMW navigation system suppliers
• Figure 5. BMW interface-based software architecture
• Figure 6. Fiat Blue&Me USB software update