Wood Flooring in the U.S.

Table of Contents

Chapter 1 Executive Summary

• Scope of the Report
• Methodology
• The Market
  • Figure 1-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
  • Category Overview
  • Table 1-1 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in million $)
  • Figure 1-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E) (%)
  • Imports
  • Maple Wood Flooring
  • Birch and Beech Wood Flooring
  • Exports
• Market Drivers
  • Growth in GDP
  • U.S. Construction Industry Demand
  • Rise in Remodeling
  • Increased Disposable Income
  • Exotic and Rustic Woods Drive the Market
  • Do-It-Yourselfers on the Rise
  • Product Trends
  • Rustic, Distressed and Exotic Styles
  • Environment Friendly Products
  • Hardwood Flooring Products for Do-It-Yourself Consumers
  • Market Projections
• Marketing Dynamics
  • Recent Marketing Initiatives
  • Columbia Flooring and Laura Ashley Mannington Mills Recognition Due
  • Shaw Rolls Out Interesting Print Ads
  • Kahrs Group Starts In-House Magazine
  • Pergo' s Experience Tour
  • Trade Shows
  • Surfaces
  • International Builders Show
  • New Product Introductions
  • Mannington Mills
  • Columbia Forest Products
  • Armstrong World Industry
  • Mullican Flooring
  • Tarkett Floors
  • Mercier Wood Flooring
• A Look At The Consumer Market
  • Wood Flooring Promises Growth
  • Wood Flooring Demographics
  • Higher Income Groups and Families Choose Wood
  • Spending On Wood Flooring Increases
  • Middle-aged, Affluent, Families, and Homemakers Invest More in Wood

Chapter 2 The Market

• Scope of the Report
• Methodology
• Product Definitions
• Solid Wood Flooring
• Engineered Wood Flooring
• Parquet Flooring
• Unfinished Wood Flooring
• Prefinished Wood Flooring
• Wood Species
• Market Overview
  • Figure 2-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
  • Table 2-1 U.S. Market for Wood Flooring by Shipment and Import-Export Values, 2001-2005 (E) (in million $)
  • Category Overview
  • Table 2-2 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in million $)-
  • Figure 2-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E) (%)
  • Oak Flooring Witnesses Decline
  • Figure 2-3 U.S. Shipment of Oak Flooring, 2001-2005 (E) (in million $)
  • Hardwood Flooring, Other Than Oak Becomes Popular
  • Figure 2-4 U.S. Shipment of Hardwood Flooring, Other than Oak, 2001-2005 (E) (in million $)
  • Non-specific Hardwood Flooring
  • Figure 2-5 U.S. Shipment of Hardwood Flooring nsk, 2001-2005 (E) (in million $)
  • Imports
  • Figure 2-6 U.S. Imports of Wood Flooring, 2001-2005 (in million $)
  • Maple Wood Flooring
  • Birch and Beech Wood Flooring
  • Table 2-3 U.S. Import of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in thousand $)
  • Table 2-4 U.S. Import of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, (in thousand units of quantity)
  • Table 2-5 Prices Per Unit of U.S. Imports of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 5 Countries, 2001- 2005 (in $/units)
  • Table 2-6 U.S. Import of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in thousand $)
  • Table 2-7 U.S. Import of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in actual units of quantity)
  • Table 2-8 Prices Per Unit of U.S. Imports of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 5 Countries, 2001-2005 (in $/units)
  • Table 2-9 U.S. Import of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15 Countries, 2001-2005 (in thousand $)
  • Table 2-10 U.S. Import of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15 Countries, 2001-2005 (in thousand units of quantity)
  • Table 2-11 Prices Per Unit of U.S. Imports of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 5 Countries 2001-2005 (in $/units)
  • Exports
  • Figure 2-7 U.S. Exports of Wood Flooring, 2001-2005 (E) (in million $)
  • Table 2-12 U.S. Export of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries, 2001-2005 (in thousand $)
  • Table 2-13 U.S. Export of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries, 2001-2005 (in thousand units)
  • Table 2-14 Prices Per Unit of U.S. Exports of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 5 Countries, 2001-2005 (in $/units)
  • Market Drivers
  • Growth In GDP
  • Figure 2-8 U.S. Quarterly GDP Trend, 2001-2005 (in billion $)
  • Demand From The U.S. Construction Industry
  • Table 2-15 Annual Value of Construction in the U.S., 2004-2005 (in million $)
  • Rise in Remodeling Industry
  • Increased Disposable Incomes
  • Table 2-16 U.S. Population' s Personal Income and Its Disposition, 2004-2005
  • Non-Residential Markets
  • Exotic and Rustic Woods Drive Market
  • Do-It-Yourselfers on the Rise
• Market Projections
  • Figure 2-9 Projected U.S. Market for Wood Flooring, 2006-2010 (in billion $)
  • Table 2-18 Projected U.S. Market for Wood Flooring by Category, 2006-2010 (in million $)

Chapter 3 Company Profiles

• Mannington Mills, Inc.
  • Company Overview
  • Product Portfolio
  • New Product Introductions
  • Table 3-1 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Rustics
  • Table 3-2 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Exotics
  • Table 3-3 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Classics
• Columbia Forest Products, Inc.
  • Company Overview
  • Product Portfolio
  • Figure 3-1 Net Sales of Columbia Forest Products, 2000-2004 (in million $)
  • Table 3-4 Selected Product Portfolio of Columbia Forest Products - Solid Hardwood Flooring
  • Table 3-5 Selected Product Portfolio of Columbia Forest Product - Engineered Hardwood Flooring
  • New Product Introductions
  • Mergers and Acquisitions
• Award Hardwood Floors
  • Company Overview
  • Table 3-6 Selected Product Portfolio of Award Hardwood Floors
• Boen Hardwood Flooring, Inc.
  • Company Overview
  • Table 3-7 Selected Product Portfolio of Boen Hardwood Floors by Type
  • Table 3-8 Selected Product Portfolio of Boen Hardwood Floors by Appearance
• Armstrong World Industries, Inc.
  • Company Overview
  • Figure 3-2 Overall Sales of Armstrong World Industries, Inc., 2001-2005
  • (in billion $)
  • Armstrong Targets Hispanics
  • Table 3-9 Selected Product Portfolio of Armstrong World Industries, Inc. - Residential
  • Table 3-10 Selected Product Portfolio of Armstrong World Industries, Inc. - Commercial
• Floorco International (North America), Inc.
  • Company Overview
  • Table 3-11 Selected Product Portfolio of Floorco International by Colors
  • Tarkett Aktiengesellschaft
    • Company Overview
    • Figure 3-3 Revenue of Tarkett, Inc., 2000-2004 (in billion $)
    • Table 3-12 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Engineered Multi-Ply
    • Table 3-13 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Solid
    • Table 3-14 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Plank
    • Tarkett - The Pioneer of Long-Strip Flooring
• Kahrs International, Inc.
  • Company Overview
  • Table 3-15 Selected Product Portfolio of Kahrs International
• Anderson Hardwood Floors
  • Company Overview
  • Table 3-16 Selected Product Line of Anderson Hardwood Floors by Brand: Anderson
  • Table 3-17 Selected Product Line of Anderson Hardwood Floors by Brand: Appalachian
  • Table 3-18 Selected Product Line of Anderson Hardwood Floors by Brand: Biltmore Estate
  • Table 3-19 Selected Product Line of Anderson Hardwood floors by Brand: Anderson Pacific Collections
  • Image Builder Design Center
  • Anderson Donates Floors
• Mohawk Industries, Inc.
  • Company Overview
  • Performance
  • Figure 3-4 Revenue of Mohawk Industries, 2001-2005 (in billion $)
  • Table 3-20 Selected Product Portfolio of Mohawk Industries, Inc.
  • Recent Marketing Initiatives
• Shaw Industries, Inc.
  • Company Overview
  • Figure 3-5 Revenue of Shaw Industries, 2000-2004 (in billion $)
  • Table 3-21 Selected Product Portfolio of Shaw Industries, Inc.
  • Recent Marketing Activity
• Forbo International SA
  • Company Overview
  • Figure 3-6 Net Sales of Forbo International SA, 2001-2005 (in billion $)
  • Table 3-22 Selected Product Portfolio of Forbo International SA by Wood
• Mullican Flooring
  • Company Overview
  • Table 3-23 Selected Product Portfolio of Mullican Flooring: Solid Prefinished Wood
  • Table 3-24 Selected Product Portfolio of Mullican Flooring: Solid Unfinished Wood
  • Table 3-25 Product Portfolio of Mullican Flooring: Engineered Prefinished
  • Introductions at Surfaces 2006

Chapter 4 Trends & Marketing Dynamics

• Wood Flooring Gaining Popularity
• Industry Trends
• Increase in GDP Boosts Construction
• Growth in the Remodeling Market
• Rising Construction Industry Demand
• Product Trends
• Rustic Wood Still Popular
• Marketers Promote Exotic Wood
• Consumers Look For Variety
• Distressed Floors Ride the Trend Toward Period Looks
• Pre-finished Floors
• Color Trends
• Environment-Friendly Products
• Grass Replacing Woods
• Bigger is Better
• Hardwood Flooring Products for DIY Consumers
• Other Species of Wood Take Away Oak' s Share
• Mergers and Acquisitions
• Armstrong Acquires New Companies
• Columbia Flooring Acquires Plant in Malaysia
• New Product Introductions
• Mannington Mills
• Columbia Forest Products
• Armstrong World Industry
• Mullican Flooring
• Tarkett Floors - The Pioneer in Long Slats
• Mercier Wood Flooring Rolls Out New Products
• Marketing Dynamics
  • Columbia Flooring Ties and Laura Ashley
  • Mannington Mills Wins Advertising Award
  • Mannington Scores with Floor Score
  • Major Marketers Target Hispanics
  • Pergo' s Experience Tour
  • Trade Shows
  • Surfaces
  • International Builders Show
  • E-Tailing Wood Floors - Innovative and Interactive Websites
  • Idea File - Armstrong World Industries, Inc.
  • Virtual Decorator - Mannington Mills
  • Interactive Showroom - Award Hardwood Floors
  • DreamVision - Mohawk Industries

Chapter 5 Consumers and End Users

• Simmons Survey
• Wood Flooring Promises Growth
• Figure 5-1 Percentage of U.S. Consumers Who Installed Different Types of Flooring, 2003-2005 (%)
• Wood Flooring Demographics
• Figure 5-2 Percentage of U.S. Consumers Who Bought Wood Flooring, 2003-2005 (%)
• Higher Income Groups Choose Wood Flooring
• Families with Children Install Wood Flooring
• Table 5-1 Demographics of Consumers Who Bought Wood Flooring in the Last 12 Months, 2005
• Spending On Wood Flooring Increases
• Figure 5-3 Percentage of U.S. Consumers Who Spent $1,000 or More on Wood Flooring, 2003-2005 (%)
• Figure 5-4 Percentage of U.S. Consumers Who Spent Less Than $1,000 on Wood Flooring, 2003-2005 (%)
• Table 5-2 Demographic Profile of Consumers by Expenditure on Wood Flooring, 2005
• Consumer Attitudes
• Figure 5-5 Percentage of U.S. Consumers Who Installed Wood Flooring Themselves/Other Members of Family, 2003-2005 (%)
• Figure 5-6 Percentage of U.S. Consumers Who Installed Wood Flooring Using Outside Service/Other, 2003-2005 (%)
• Younger Consumers DIY
• Middle-Aged, Older Consumers Avail Professional Help
• Table 5-3 Demographic Comparison of Consumers Who Installed Wood Flooring Themselves/Availed Other Services, 2005
• Remodeling Market
• High-End Consumers Remodel More
• Table 5-4 Demographic Profile of Consumers Who Remodeled their Homes in the Last 12 Months, 2005
• Family Rooms Receive All the Attention
• Table 5-5 Demographics of Consumers who Remodeled Family Room/Den,
• 2005
• Middle-aged Consumers, Large Families Are the DIY Kind
• Table 5-6 Demographics of Consumers Who Did the Remodeling Work Themselves/Got it Done By Other Family Members, 2005
• High Income Consumers Prefer Outside Services For Remodeling
• Table 5-7 Demographics of Consumers Who Got Professional Help for Remodeling, 2005
• Larger Families Plan for Remodeling
• Table 5-8 Demographic Profile of Consumers Who Plan to Remodel Their Homes in the Next 12 Months, 2005