Abstract
This Specialists in Business Information report provides insights into the
U.S. market for Swimming Pool Equipment and Maintenance Product Manufacturing.
While CAGR for the 2002-2006 period was at 8%, the market will likely tread
water for 2007 and 2008 as the industry deals with certain economic factors
such as higher interest rates and declining home values in key markets. New
pool construction will most likely slow, but manufacturers' businesses will be
sustained by product innovation and residential pool renovation during the
period.
Even with slowing growth in GDP and a 2006-2007 housing bust, the relatively
young pool products industry has the potential for continued growth in the
long term. Pool products have a stable consumer base, which acts as a cushion
during slower economic periods and when new pool installation may be low.
Favorable demographic trends may also help to boost the market, as will
end-user interest in product innovation and design trends.
Scope and Methodology
Report data were obtained from government sources such as the U.S. Census
Bureau, trade associations such as The National Swimming Pool Association and
The Association of Pool and Spa Professionals, business journals such as Pool
& Spa News and Pool & Spa Living, company literature and websites, and
research services, such as Simmons Market Research Bureau (SMRB)' s fall 2006
consumer survey.
What You' ll Get in this Report
Product coverage, in this all-new report, includes items manufactured
specifically for the operation and maintenance of above-ground and in-ground
pools and includes pumps, heaters, liners, lights, cleaning apparatus, and
chemical treatments. SBI provides data on market size as well as analyzes the
trends driving leading manufacturer and retailer strategies. The coverage also
includes in-depth corporate profiles; an overview of distribution and
promotion; and an end-user analysis of builders and consumers.
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in pool equipment and maintenance
products, or uses these products, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market, as well as projected market size and trends through 2011.
This report will help:
- Marketing Managers
- identify market opportunities and develop targeted promotion plans for
pool equipment and maintenance products.
- Research and development
- professionals stay on top of competitor initiatives and explore demand
for pool equipment and maintenance products.
- Advertising agencies
- working with clients in the pool industry understand the product buyer
to develop messages and images that compel consumers to purchase pool
products.
- Business development executives
- understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians
- provide market researchers, brand and product managers and other
colleagues with the vital information they need to do their jobs more
effectively.
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