Manufactured (Mobile) Homes in the U.S.

Table of Contents

• Scope
• Methodology
• Home Ownership
  • Number of Manufactured Homes Reaches 8.7 Million
    • Figure 1-1 Total Number of Manufactured Homes in the U.S., 1997-2006 (in millions)
  • Size Doesn' t Matter: Single-wide Units Dominate
    • Figure 1-2 Market Share of Existing Mobile/Manufactured Homes in the U.S. by Size, 2005
  • Number of Existing Manufactured Homes for Sale Plummets
    • Figure 1-3 Number of Existing Manufactured Homes for Sale in the U.S., 1997-2005 (in thousands)
  • South Sees Greatest Concentration of Manufactured Homes
    • Table 1-1 Number of Mobile/Manufactured Homes in the U.S. by Region, 1997-2005 (in thousands)

• Market Size and Growth
  • Manufactured Home Market Plummets to $5.6 Billion
    • Figure 1-4 Value of U.S. Manufactured Home Shipments, 1997-2006 (in billion $)
  • Larger Manufactured Homes Only Bright Spot
    • Table 1-2 Value of U.S. Manufactured Home Shipments by Size, 1997-2006 (in million $)
  • Market Share of Top Manufacturers
    • Figure 1-5 Estimated Market Share of Manufactured Housing Shipment Values by Company, 2006
  • Unit Shipments Down As FEMA Curtails Purchases
    • Figure 1-6 Unit Shipments of U.S. Manufactured Homes, 1997-2006 (in thousands)
    • Table 1-3 Unit Shipments of U.S. Manufactured Homes by Size, 1997-2006 (in thousands)
  • Manufactured Home Market to Reach $6 Billion by 2011
    • Figure1-7 Forecast Value of U.S. Manufactured Home Shipments, 2006-2011 (in billion $)

• Growth Factors
  • GDP Forecasted Growth Slow at 2.1% for 2007
    • Figure 1-8 Current-Dollar GDP vs. Real GDP, 2002-2006 (in trillion $)
  • Interest Rates Rise
    • Figure 1-9 Federal Funds Target Rate at End of Year, 2002-2006
  • Inflation May Aid Industry in Short-term
  • Increased Producer Prices
    • Figure 1-10 Producer Price Index for Manufactured/Mobile Homes, 1997-2006
  • The Housing Downturn
    • Table 1-4 Sales of New and Existing Homes in the U.S., 2000-2006 (in thousands)
    • Figure 1-11 Average Retail Price for New Manufactured Homes in the U.S., 1997-2006 (in thousands)
  • If They' re So Affordable, Why Aren' t People Buying Them?
  • Manufactured Housing Isn' t Mod
  • Capitalizing on Energy Efficiency
  • A Look at the Tiny House Movement
  • ENERGY STAR Solutions Increasingly Important

• The Consumer
  • Manufactured Home Consumer Penetration: 2003-2006
    • Table 1-5 Penetration Rates of Mobile Home Residency vs. House Residency, 2003-2006 (%)
  • The Very Young and Retirees Dominate
  • Greater Ownership Likelihood in the South
  • Uphill Battle Against Current Ownership
    • Table 1-6 Selected Demographic Indicators for Residents of Mobile Homes vs. Other Housing, 2006
  • Opportunity: Hispanic Consumers
  • Opportunity: Baby Boomers
  • Opportunity: Single Women

• Scope
• Methodology
• Product Definitions
• Manufactured Homes
• Modular Homes
• Industry Overview
  • Production
  • Distribution
  • Market Competition
  • Regulatory
  • Financing
  • Floor Plan Financing
  • Consumer Financing

• Home Ownership
• Number of All Housing Units Reaches 126 Million
  • Figure 2-1 Total Number of Housing Units in the U.S., 1997-2006 (in millions)
• Number of Manufactured Homes Reaches 8.7 Million
  • Figure 2-2 Total Number of Manufactured Homes in the U.S., 1997-2006 (in millions)
• Manufactured Homes vs. Total Housing Units
  • Figure 2-3 Mobile/Manufactured Homes as a Percentage of Total Housing Units in the U.S., 1997-2006
• Seasonal Use Housing
  • Figure 2-4 Seasonal Units as a Percentage of Mobile/Manufactured Homes and Total Housing Units in the U.S., 1997-2005
• Size Doesn' t Matter: Single-wide Units Dominate
  • Figure 2-5 Market Share of Existing Mobile/Manufactured Homes in the U.S. by Size, 2005
• Occupied vs. Vacant Manufactured Homes
  • Figure 2-6 Number of Occupied vs. Vacant Mobile/Manufactured Homes in the U.S., 1997-2005 (in millions)
• Number of Existing Manufactured Homes for Sale Plummets
  • Figure 2-7 Number of Existing Manufactured Homes for Sale in the U.S., 1997-2005 (in thousands)
• Rented vs. Owned Manufactured Homes
  • Figure 2-8 Number of Occupied Mobile/Manufactured Homes in the U.S. by Occupant Type, 1997-2005 (in millions)
• South Sees Greatest Concentration of Manufactured Homes
  • Table 2-1 Number of Mobile/Manufactured Homes in the U.S. by Region, 1997-2005 (in thousands)
• Figure 2-9 Share of Mobile/Manufactured Homes by Region, 1997 vs. 2005
• Rural Areas and Cities See Growth
  • Table 2-2 Number of Mobile/Manufactured Homes in the U.S. by Metropolitan vs. Nonmetropolitan Area, 1997-2005 (in thousands)
  • Figure 2-10 Share of Mobile/Manufactured Homes in the U.S. by Metropolitan vs. Nonmetropolitan Area, 1997 vs. 2005

• Market Size and Growth
• Manufactured Home Market Plummets to $5.6 Billion
  • Figure 2-11 Value of U.S. Manufactured Home Shipments, 1997-2006 (in billion $)
• Double-wides Set Industry Trend
• Single-wides Free Fall in 1999-2003 Period
• Larger Manufactured Homes Only Bright Spot
  • Table 2-3 Value of U.S. Manufactured Home Shipments by Size, 1997-2006 (in million $)
  • Figure 2-12 Value of U.S. Manufactured Home Shipments by Size, 1997-2006 (in million $)
  • Figure 2-13 Market Share of U.S. Manufactured Home Shipment Values by Size, 2006
• Unit Shipments Down As FEMA Curtails Purchases
  • Figure 2-14 Unit Shipments of U.S. Manufactured Homes, 1997-2006 (in thousands)
• Unit Shipments by Size Decline Across the Board
  • Table 2-4 Unit Shipments of U.S. Manufactured Homes by Size, 1997-2006 (in thousands)
  • Figure 2-15 Unit Shipments of U.S. Manufactured Homes by Size, 1997-2006 (in thousands)
  • Figure 2-16 Market Share of U.S. Manufactured Home Unit Shipments by Size, 2006
• A Closer Look at the FEMA Effect
  • Figure 2-17 Unit Shipments vs. Unit Placements of Manufactured Homes in the U.S., 1997-2006 (in thousands)
• Price per Unit Increases Outpace Economy
  • Figure 2-18 Average Wholesale Price of Manufactured Homes in the U.S., 1997-2006 (in thousand $)
• Average Wholesale Price by Size Varies
  • Table 2-5 Average Wholesale Price of Manufactured Homes in the U.S. by Size, 1997-2006 (in thousand $)
  • Figure 2-19 Average Wholesale Price of Manufactured Homes in the U.S. by Size, 1997-2006 (in thousand $)
• Imports and Exports: Small But Growing
  • Figure 2-20 Imports and Exports of Manufactured Homes, 1997-2006 (in million $)

• Forecast
• Manufactured Home Market to Reach $6 Billion by 2011
  • Figure 2-21 Forecast Value of U.S. Manufactured Home Shipments, 2006-2011 (in billion $)
• Double-wides Grow 2% Annually; Single-wides Decline 1%
  • Table 2-6 Forecasted Value of U.S. Manufactured Home Shipments by Size, 2006-2011 (in million $)
  • Figure 2-22 Forecast Value of U.S. Manufactured Home Shipments by Size, 2006-2011 (in millions)
• Unit Shipments Rebound, But Full Recovery Elusive
  • Figure 2-23 Forecast Unit Shipments of U.S. Manufactured Homes, 1997-2006 (in thousands)

• Introduction
• The Economy
• GDP Forecasted Growth Slow at 2.1% for 2007
  • Figure 3-1 Current-Dollar GDP vs. Real GDP, 2002-2006 (in trillion $)
• Interest Rate Dilemma
  • Figure 3-2 Federal Funds Target Rate at End of Year, 2002-2006
• Consumers Achieve Negative Savings in 2006
• Inflation May Aid Industry in Short-term
• Increased Producer Prices
  • Figure 3-3 Producer Price Index for Manufactured/Mobile Homes, 1997-2006
• Weakened Currency
• The Housing Downturn
  • Table 3-1 Sales of New and Existing Homes in the U.S., 2000-2006 (in thousands)
  • Table 3-2 U.S. Housing Starts, 2000-2006 (in millions)
  • Figure 3-4 Median Sales Prices for New Single-Family Homes in the U.S., 1997-2006 (in thousand $)
  • Figure 3-5 Average Retail Price for New Manufactured Homes in the U.S., 1997-2006 (in thousands)

• Pros and Cons of Manufactured Homes
• What Would Warren Buffet Say?
• Show Me the Money Through Vertical Integration
• Continued Need for Affordable Housing
• Location, Location, Location
• If They' re So Affordable, Why Aren' t People Buying Them?
• The Mod Squad
• Manufactured Housing Isn' t Mod
• The Financial Times, They Are A-Changin'
• Capitalizing on Energy Efficiency
• A Look at the Tiny House Movement
• ENERGY STAR Solutions Increasingly Important
• Disasters Help and Hurt
• Weathering the Storm
• Insurance a Niche Market

• Overview
  • Figure 4-1 Estimated Market Share of Manufactured Housing Shipment Values by Company, 2006
• Cavalier Homes, Inc.
• Overview
• Performance
  • Figure 4-2 Total Revenues for Cavalier Homes, 2002-2006 (in million $)
• Product Portfolio
• Significant Events

• Cavco Industries
• Overview
• Performance
  • Figure 4-3 Total Revenues for Cavco Industries, 2003-2007 (in million $)
• Product Portfolio
• Significant Events

• Champion Enterprises, Inc.
• Overview
• Performance
  • Figure 4-4 Total Revenues for Champion Enterprises, 2002-2006 (in million $)
• Product Portfolio
• Significant Events

• Clayton Homes, Inc.
• Overview
• Performance
  • Figure 4-5 Total Revenues for Clayton Homes, 2002-2006 (in million $)
• Product Portfolio
• Significant Events

• Fleetwood Enterprises, Inc.
• Overview
• Performance
  • Figure 4-6 Total Revenues for Fleetwood Enterprises, 2002-2006 (in million $)
• Product Portfolio
• Significant Events
  • Overview
  • Performance
    • Figure 4-7 Total Revenues for Nobility Homes, 2002-2006 (in million $)
  • Product Portfolio
  • Significant Events

• Palm Harbor Homes, Inc.
• Overview
• Performance
  • Figure 4-8 Total Revenues for Palm Harbor Homes, 2003-2007 (in million $)
• Product Portfolio
• Significant Events

• Skyline Corp.
• Overview
• Performance
  • Figure 4-9 Total Revenues for Skyline, 2002-2006 (in million $)
• Product Portfolio
• Significant Events

• Introduction to Simmons Market Research Bureau Data
• A Word on Verbiage
  • Table 5-1 Term Used by Manufactured Home Residents to Refer to Their Home, 1999, 2002 and 2005 (%)
• Manufactured Home Consumer Penetration: 2003-2006
  • Table 5-2 Penetration Rates of Mobile Home Residency vs. House Residency, 2003-2006 (%)
• Selected Demographic Profile of Mobile Home Dwellers
• The Very Young and Retirees
• Greater Likelihood in the South
• Uphill Battle Against Current Ownership
  • Table 5-3 Demographic Indicators for Residents of Mobile Homes vs. Other Housing, 2006
• Too Old and Too Poor to Care About Innovation?
  • Table 5-4 Percentage of Mobile Home Residents Who Have Communication Technologies in Dwelling, 1993-2005
  • Table 5-5 Percentage of Mobile Home Households Using the Internet for a Variety of Uses, 1993-2005
  • Table 5-6 Percentage of Mobile Home Residents Subscribing to TV Services, 1993-2005

• Hispanics
  • Tremendous Long-term Growth
  • Table 5-7 Hispanic Population Projections Through 2050 (%)
  • Purchasing Power at $17 Billion
    • Table 5-8 Purchasing Power of U.S. Hispanics vs. Other Minorities: 1990, 2000, 2005 and 2010 (in billion $)
  • Home Is Where the Heart Is
  • Make Financing Options Clear

• Baby Boomers
• Baby Boomers: Retiring and Affluent
  • Table 5-9 U.S. Population by Age Group, 2000, 2005 and 2010 (in millions)
• Skewed Perceptions of Modern Day Manufactured Homes
• Looks Are Important
• Single Women
  • Single Women Are Biggest Home Buyers After Married Couples
    • Figure 5-1 Distribution of Home Buyers by Marital Status and Gender, 2006
  • Independence and Buying Power
  • Important Purchase Factors

Appendix: Selected Manufacturer Addresses

Appendix 2: Selected Upcoming Expos