Abstract
The U.S. market for mattresses is primarily a replacement business, with
consumers replacing old mattresses with newer ones. A number of forces and
messages are converging on the consumer to reduce the time of the replacement
cycle and to increase the price of the replacement. Innerspring mattresses
have been the standard, but the industry is turning toward new materials and
technologies such as foam, gel, and air chambers. These new mattress
technologies are important, but what' s also new is how companies have begun
marketing - promoting the benefits of sleep rather than the mattress
components. Noting that people spend one-third of their lives in bed, mattress
company messages are using research on sleep, sleep deprivation, and consumer
attitudes to incorporate mattresses into the refuge and sanctuary that
consumers' bedrooms have become.
Although dominated by a few major companies, the U.S. mattress industry faces
many dynamic issues, including regulation, competition from smaller companies
and foreign manufacturers, environmental concerns, and the changing
demographics of their consumers. Relatively recession-proof, shipment growth
has been steady at an 11% annual rate over the past five years and is expected
to continue double-digit growth over the next five, reaching $11 billion in
the U.S. by 2011. U.S. Market for Mattresses contains comprehensive data on
the U.S. market for mattresses, including historical (2002-2006) and forecast
(2007-2011) market size data for value of product shipments, imports, and
exports. The report identifies key trends affecting the marketplace and
driving growth, and also profiles major marketers and consumer demographics.
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