Abstract
While the United States is in the midst of an economic slowdown, for the
consumer electronics market it' s still a case of "go, gadget, go!" The
appetite for electronic devices of all kinds is running rampant, spurring
innovation in the battery market to meet the needs of high drain devices. SBI
estimates that the total U.S. battery market rose two percent over the 2006
level of $7.9 billion to $8.1 billion, with the primary & rechargeable battery
market specifically estimated to grow in spite of challenging economic times
at a CAGR of four percent through 2012.
This Specialists in Business Information (SBI) report contains data and
analysis describing the U.S. market for batteries, with a specific focus on
general household use batteries sold at mass market and a secondary focus on
consumer product use batteries such as those used in personal electronics. The
total market number, however, does consider the broader market for context,
including commercial, medical, industrial, institutional and government
applications. This report provides a market number for lead-acid batteries,
but otherwise does not cover this type of battery manufacturing or marketing.
The report explores economic factors affecting battery manufacturing, trends
driving battery use and product innovation, consumer penetration and
demographics for general household use batteries, promotion and retail
activity, and the competitive environment affecting domestic battery demands.
The report also profiles major marketers, along with manufacturer strategies
used to maximize growth.
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