Abstract
In recent years, nearly every TV market in Europe has placed digital
conversion and analogue switch-off at the top of its political, regulatory and
cultural agenda. Several markets across the region are now barely two years
away from their target analogue terrestrial switch-off dates. Whilst some
markets, such as the UK, are making apparently good progress towards realistic
and wholly attainable switch-off dates, others appear to have set ambitious
targets that, on the face of it, can never be met.
European Digital Terrestrial Television: Market Assessment and Forecasts is
the most comprehensive study to date of the European DTT market. Each country
profile includes a detailed assessment of the DTT marketplace, and contains
the following data:
- Legislative and regulatory frameworks
- Profiles of the key players in the DTT value chain
- DTT chronology
- Detailed technical specifications of STBs, DTT standards, multiplexes and
transmitters
Key Data -- 2000 to 2009 for all markets:
- TV HHs, DTT free to view homes, DTT pay TV subscribers, DTT pay top-up
homes, total DTT homes
- Cable penetration, DTH penetration (pay), DTH penetration (total), DTT
penetration, IPTV, Total digital penetration, DTT share of digital market
Key findings from the report:
- Most European countries are expected to meet their targets for switching
to digital
- Germany still has most analogue TV households but has already ended some
analogue transmissions
- Among larger territories, the UK has the highest digital penetration of
television households
- Italy has the biggest uphill struggle to achieve digital conversion in
terms of homes per year
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