Abstract
The report examines the potential market for digital 3D cinema, based on box
office results from the first four titles released to date.
The market for digital 3D cinema is still relatively minor and the number of
screens not yet large enough to justify a major Studio release. The report
provides an economic basis for continued investment in digital 3D cinema,
looking at opportunities for the sector against the potential threats to its
pace of development worldwide. On a technical level, the report considers each
of the stereoscopic formats available, including the range of investments, as
an addition, to basic D-cinema systems.
For the first time, the report looks at the economics of digital 3D cinema,
including the potential revenues and profit margins at the exhibition level.
The report also highlights the various business models available for
exhibitors to commence a large scale roll out of 3D-ready screens.
Key findings:
High concentration of digital 3D screens among the leading exhibitors Nearly
two thirds of all 3D equipped screens were added in first half 2007 alone
Digital 3D acting as a catalyst for digital cinema deployments worldwide 3D
screenings have outperformed their 2D counterparts by more than double in
attendance rates and over three times in revenue. Exhibitors require at least
three movies to make a return on investment per annum Globally, there will be
over 5,900 digital 3D screens by 2009, 70 per cent of those housed in the USA
In the report:
- List of digital 3D movies to 2010
- Studio involvement in digital 3D cinema
- Box office analysis of digital 3D titles released to date
- Review of stereoscopic technology formats and investments required at each
level
- Business models for digital 3D cinema roll-out
- Analysis of potential revenues and profit margins for exhibitors
- Break-even analysis: number of movies needed for a return on investment
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