Online Sports Videos: Rights, Revenues and Forecasts

Executive Summary

Sports video and the internet

• The growth in consumer broadband
• The online video boom
• An introduction to sports media rights
• Time Windows
• Platform Windows

Online sports video (OSV): Rights structure and technology

• Digital media rights: Service model vs.rights model
• Service model
• Rights model

OSV: Technology and infrastructure

• Technical limitations
• Consumer devices: Online video enters the living room
• Piracy

The OSV market in numbers: Forecasts and analysis

• Website traffic and video usage
• Online sports video: Market trends and revenue forecasts
• Advertising
• Subscription
• Pay-per-view (PPV)
• Download-to-own (DTO)

Executive Summary

• Online sports video: Total market revenues
• Online sports video: Total market revenues ($m)
• Online sports video: Total market revenues (-m)

Sports video and the internet

• World: Number of broadband households
• Video distribution platforms
• Online TV downloads and streams
• User-generated online video streams
• Online TV downloads and streams
• User-generated online video streams

An introduction to sports media rights

• Digital and new media sports video deals
• Digital and new media sports video deals
• Service model vs. rights model
• English Premier League TV broadcast rights-2007-2010
• English Premier League highlights-2007-2010
• English Premier League domestic rights break-up
• English Premier League domestic rights by time (based on a Saturday game)
• Ligue 1 domestic rights by time
• Fan packages
• Simplified sports video technical chain

OSV: Technology and infrastructure

• Sample of OSV service provider and enabler relationships
• Content distribution types: Broadcast vs Unicast vs P2P
• Transactional TV download services-USA
• Sample connected devices user base (m)
• Piracy-Sample of sites available Dec 2007

The OSV market in numbers: Forecasts and analysis

• Top 10 sport sites by territory (2007)
• Sports websites: Site visitors seasonal fluctuation (2007)
• Advertising revenues-Total television market spend
• Advertising revenues-Total internet market spend
• Average daily US video audience online vs TV (m)
• Distribution of video users (October 2007): YouTube viral syndication
• OSV subscription services-Examples by territory (2007)
• OSV online PPV services-Examples by territory (2007)
• Online sports video: Usage trends and forecasts
• Online sports video: Revenues and forecasts
• OSV: Free-to-view (FTV) streams/downloads
• OSV: Pay-per-view (PPV) streams/downloads
• OSV: Download-to-own (DTO) downloads
• OSV: Total streams/downloads
• OSV: Free-to-view (FTV) revenues
• OSV: Pay-per-view (PPV) revenues
• OSV: Download-to-own (DTO) revenues
• OSV: Subscription revenues
• OSV: Total revenues