Abstract
Marketers will be up against some interesting odds as distribution mediums and
algorithms continue to change in our ever-evolving digital world. Compression
technologies will have to keep pace with a myriad of distribution channels in
the video and television industries. The sky seems limitless when we consider
satellite, mobile, WiFi, WiMax, VOD, VoIP, IPTV, Internet, Social Networking,
HD, DVD... just to name a few.
This is just part of the findings from SCRI' s Broadcast/Pro Video Compression
Encoders/Decoders Report . The full SCRI report provides quantitative data,
based on extensive annual primary research surveys (since 1984) of broadcast
and pro video facilities in each of the following end-user vertical markets:
broadcast television stations, cable television stations, post production
facilities (video and film), video production and multimedia facilities,
corporate and institutional video facilities (government, educational,
medical).
Quantitative data tables for 2006, 2007 & 2008 show total number of end-user
facilities, total number and percentage purchasing by year , total dollars
spent purchasing, total units purchased, average number of units purchased per
end-user facility, and average price per unit. This data is displayed for each
of the six vertical end-user markets as well as for the total across the board
broadcast / pro video marketplace.
In addition, charts and tables show total units by format, by price range and
by market share of the leading brands.
The approximately 10 page report commences with a detailed written report of
the total category as well as of each individual vertical end-user market,
bringing the quantitative data tables and charts to life with insightful
analysis and forecasts. The written alaysis is followed by the quantitative
data tables and charts.
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