Opportunities for PowerPC in Embedded Processing

Abstract

Embedded processing covers microcontrollers, microprocessors, ASICs, ASSPs and FPGAs and encompasses a broad range of applications across each of the main end-use sectors, from cell phones and automotive entertainment to media players and TVs & set-top boxes.

The embedded processing industry is a complex market to understand, with designers having a myriad of options to consider when choosing a processor platform to use in their design. Factors governing choice typically include processor performance, power consumption, cost, development tools and availability of supply. Suppliers compete using proprietary or industry standard processing architectures for design wins. This includes ARC, ARM, Coldfire/68K, FR, MIPS, PowerPC, ST20, SuperH, TriCore, V850, x86 and Xtensa.

This study focuses on understanding the current and future market for PowerPC-based MCUs/MPUs, ASICs/ASSPs and FPGAs, identifying which are the key applications for growth.

• One of a series of 3 reports on ARM, MIPS & PowerPC in Embedded Processing.
• Coverage of the market for PowerPC-based MCUs/MPUs, ASICs/ASSPs and FPGAs.
• Analysis of 20 application areas, providing detailed coverage of each end-use sector.
• Unit, revenue and average pricing (ASP) analysis for PowerPC-based MCUs/MPUs, ASICs/ASSPs and FPGAs in each application. Base year is 2006, with forecasts to 2012.
• Regional analysis of the market for PowerPC-based processors for each main end-use sector, segmented into Americas, Europe and Japan/Asia Pacific. Base year is 2006, with forecasts to 2012.
• Supplier market share estimates (revenues) for PowerPC-based processors in 2006.
• Highly quantitative analysis, with discussion summarized in short, easy to read bullet points.
• PDF and Excel delivery options available.

Colin Barnden is principal analyst for semiconductor research at Semicast. Prior to Semicast, he worked for 12 years at IMS Research, rising to the position of Senior Research Director of its Semiconductor Research Group and responsible for analyst coverage on the analog/mixed signal, optoelectronic and embedded processing industries. Colin also set-up and established IMS Research' s Automotive Electronics Group. During his tenure, Colin authored dozens of reports and became a well respected semiconductor industry analyst. He holds a B.S. in Electronic Engineering from Aston University, England.