Print Publishing for the School Market 2007-2008

Table of Contents

Executive Summary

Chapter 1: Industry Size and Structure

• Introduction
• Market Forces at Work
• Market Dips in 2006
• Textbooks Remain the Largest Segment
• Technology Media Outpaces Print Media
• Textbooks Command 55% of All Print Media
• Pearson Education Reigns as Largest PreK-12 Publisher
• M&A Activity in High Gear in 2006

• Table 1.1: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2004-2006P
• Table 1.2: Market Share of Media Sold Into U.S. Classrooms, 2006P
• Table 1.3: Print Media Used for Instruction in U.S. Schools, 2004-2006P
• Table 1.4: Share of Print Media Used for Instruction in U.S. Schools, 2006P
• Table 1.5: Simba' s U.S. Print-Based PreK-12 Publisher Index, 2004-2006P
• Table 1.6: Simba Information' s Merger & Acquisition Index, 2006

Chapter 2: Market Trends

• Introduction
• Federal Policy Initiatives
• English-Language Learner Population, Programs Grow
• 1.3 Million Students in Individualized Education Programs
• Rising Interest in Professional Development
• Federal Government Key Provider of P.D. Funding
• Tutoring Market Has Not Yet Reached Full Potential
• Reforming High School and Connecting to College
• PreK Momentum Continues
• McGraw-Hill, Pearson Most Widely Used Programs in ERF Programs
• Continued Population Growth Among 3- to 5-Year-Olds

• Table 2.1: 10 U.S. Public School Districts with Highest Percentage of Students in ELL Programs, 2003-2004
• Table 2.2: English-Language Program Growth, 1990 vs. 2000
• Table 2.3: Special Education Enrollment, 20 Largest U.S. Public School Districts, 2003-2004
• Table 2.4: Areas of Greatest Need to Improve Student Performance
• Table 2.5: Supplemental Education Services (SES) Providers by Type, 2005
• Table 2.6: Dropout Rates of 15- to 24-Year-Olds Who Dropped Out of Grades 10-12, 1993-2003
• Table 2.7: Curriculum Leaders, 2006 Early Reading First Grants
• Table 2.8: Actual and Projected Preprimary School-Age Populations, 2004-2015

Chapter 3: Enrollment and Demographics

• Introduction
• Public Enrollment vs. Private Enrollment
• South, West Continue to Grow; Northeast Declines
• Recent Growth Areas
• Nevada, Arizona Are Fastest-Growing K-12 States from 2003-2015
• School Construction Plans Forged Ahead in 2005, Slow in 2006
• Schools Become More Diverse
• Homeschool Enrollment Grows 28.9% Between 1999 and 2003
• Instructional Content Sources for Homeschooling

• Table 3.1: Total Public/Private Projected K-12 Enrollment, 2004-2015
• Table 3.2: Enrollment in Public and Private Schools, 2004-2015
• Table 3.3: U.S. K-12 Public School Enrollment by Region, 2006-2015
• Table 3.4: Public School Enrollment by State, 2005-2006 vs. 2004-2005
• Table 3.5: Top 10 Fastest-Growing States by U.S. Public School Enrollment, 2003-2015
• Table 3.6: Enrollment by County, 25 Districts with Largest Increases, 2005-2006
• Table 3.7: School Construction, Where the Money Goes, by Building Type, 2006
• Table 3.8: Percentage of K-12 Students by Race/Ethnicity by State, Fall 1992 & Fall 2002
• Table 3.9: Distribution of K-12 Homeschooled Students by School Enrollment, 1999 and 2003

Chapter 4: Funding

• Introduction
• Federal Role in Education Funding
• Changes Proposed for 2007 Federal Spending
• Title I Funding Up in 25 States
• Title I District Funding Picture More Mixed
• Reading First Funding Down in 2006
• Early Reading First Is Smaller Funding Stream
• Tapping Special Education Funding
• Improving State Revenue Landscape
• Large Districts Offer Big Opportunities

• Table 4.1: Federal Education Appropriations, 2005-2007P
• Table 4.2: U.S. Department of Education Title I State Grant Allocations, 2004-2006P
• Table 4.3: 50 Largest Title I Allocations to LEAs, 2006
• Table 4.4: Recipients of Reading First State Grants, 2004-2006P
• Table 4.5: Curriculum Leaders, 2006 Early Reading First Grants
• Table 4.6: IDEA Funding
• Table 4.7: Instructional Materials Expenditure by State, 2004-2005
• Table 4.8: Top 50 Districts Per-Pupil Expenditures

Chapter 5: Textbooks and Adoptions

• Introduction
• Changing Shape of Textbook Programs
• Increased Customization
• Textbook Market: Adoption States and Open Territories
• Adoption Cycle Dips in 2006
• Largest Public School Districts Are in Adoption States
• Largest States for Textbook Sales
• Reading Is the Largest PreK-6 Discipline
• 2006 Was a More Difficult Adoption Year
• Harcourt Leads Simba' s 2006 K-8 Adoption Scorecard
• Harcourt Leads Simba' s 2006 9-12 Adoption Scorecard
• Outlook 2007

• Table 5.1: Textbook Share of Print Media Used for Instruction in U.S. Classrooms, 2006P vs. 2005
• Table 5.2: Selected K-12 State Adoption Schedules for Bid Years 2006-2009
• Table 5.3: 20 Largest Public School Districts in the U.S., 2003-2004
• Table 5.4: Elementary and Secondary Textbook Sales, Top 10 States, 2005
• Table 5.5: Top 10 Disciplines for Textbooks in the U.S., 2005
• Table 5.6: Simba Information' s K-8 Adoption Scorecard, 2006
• Table 5.7: Simba Information' s 9-12 Adoption Scorecard, 2005

Chapter 6: Supplementary Instructional Materials

• Introduction
• School Improvement and Intervention
• Growing Need for Intervention
• 2006 Supplemental Market Up 4.1%
• Shift Toward Electronic Supplementals
• Test Preparation and Remediation
• Fairs, Clubs and Magazines
• School Specialty Leads Simba Print Supplemental Rankings

• Table 6.1: Areas of Greatest Need to Improve Student Performance
• Table 6.2: Supplements Used for Instruction in U.S. Schools
• Table 6.3: Simba' s Largest U.S. Print Supplemental Publisher Rankings, 2006P

Chapter 7: Testing

• Introduction
• What NCLB Requires
• Future Testing Opportunities
• High School Students Face More Assessment
• Companies React to Opportunities

• Table 7.1: State-Level Tests and Classroom Assessment, 2004-2006P
• Table 7.2: No Child Left Behind Testing Requirements
• Table 7.3: Anticipated State Contracts Going to Bid, 2007-2008
• Table 7.4: States with High School Exit Exams
• Table 7.5: Contractors in States with Mandatory High School Exit Exams, 2006-2007
• Table 7.6: State Support Policies for Helping Students Pass Exit Exams

Chapter 8: Data Management

• Introduction
• Fragmented Growing Market
• Content vs. Technology
• Case Study: Philadelphia
• Effect on Content Providers
• Funding
• Long-Term Goals for Educators
• Forecast
  • Data Management Providers
  • Pearson Education
  • TetraData
  • SchoolNet, Inc.
  • eScholar
  • Software Technology, Inc.
  • EDmin.com

• Table 8.1: Comparing Costs of Data Management Systems
• Table 8.2: 2006-2009 Funding for Statewide Data Management Systems

Chapter 9: Forecast and Conclusions

Table 9.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2005-2009

Profiles of Leading Educational Publishers

• Cambium Learning
• Carnegie Learning
• Cookie Jar Education
• Curriculum Associates
• Educate
• EMC Corp.
• Educational Testing Service
• Haights Cross Communications
• Harcourt Education
• Houghton Mifflin
• Kaplan
• McGraw-Hill
• Pearson Education
• Peoples Education
• The Princeton Review
• ProQuest
• William H. Sadlier
• Scholastic
• School Specialty
• TASA
• WRC Media