Abstract
An all new edition of the leading and most-trusted source of market
intelligence in the highly competitive $4+ billion college publishing industry
-- College Publishing Market Forecast 2007-2008.
With the impending sale of Thomson Learning, the landscape of the college
textbook market is about to change dramatically. Where will you derive
information about market size, untapped opportunities, and how to position
your company for maximum short- and long-term growth?
Prepared by the experts at Simba Information, College Publishing Market
Forecast 2007-2008 covers all the major issues affecting the state of the
college publishing market.
Topics include:
- The ongoing battle for market share between new and used books and its
effect on pricing
- The continuing rise of custom publishing, electronic media and coursepacks
- The most recent developments in technology use in courses, from
e-textbooks to clickers to iPods
- Simba' s exclusive ranking of the leading U.S. college textbook publishers
by revenue and market share
- Top performing disciplines as well as top selling textbooks -- exclusive
sales statistics provided by PubTrack Higher Ed
- Exploding growth for community colleges, postsecondary schools and
distance learning
- Impact of international editions leaking into the domestic market
- Trends driving higher education funding
- Market forces shaping sales trends through 2010
- In addition, College Publishing Market Forecast 2007-2008 contains
detailed company profiles on the leading U.S. college publishers, textbook
distributors and retailers, and infrastructure software providers.
Methodology
College Publishing Market Forecast 2007-2008 examines the changing landscape
of the college publishing industry and marketplace -- the types of media used
for instruction on college campuses, the market forces that impact the sale of
instructional materials to the college market and the influences on future
sales through 2010.
For this edition of College Publishing Market Forecast, Simba Information
conducted independent research, including interviews with industry executives,
Wall Street analysts, and industry and market associations. Such research
helped inform Simba' s estimates of industry segments and forecast sales
growth, as well as in compiling the ranking in the Simba College Publisher
Index.
For the first time, this report benefits from more extensive and up-to-date
proprietary research from PubTrack Higher Education -- the former Monument
Information Resource -- a business unit of R.R. Bowker, which also owns Simba
Information. PubTrack Higher Education tracks the sales of textbooks and other
instructional materials at the college bookstore retail level, compiling a
databank of information from more than 50% of the college stores.
With market-wide projections based on actual sales data, Simba is able to
provide more grounded estimates and projections for new and used textbook
segments, the core products used in college classrooms. PTHE data also
contributes a deeper and richer analysis of the college textbook market at the
discipline level. All Simba estimates in this report are marked (E) and all
projections are marked (P).
Additionally, Simba tapped statistics and data from a variety of sources,
including the Association of American Publishers, Book Industry Study Group,
Market Data Retrieval, the Campus Computing Project, Educause, the U.S.
Department of Education' s National Center for Education Statistics and the
U.S. Department of Commerce to add perspective and depth to the market
analysis.
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