Abstract
Publishing for the PreK-12 Market is the premier source for expert analysis on
the highly competitive $8+ billion PreK-12 school market, where new business
dynamics are being created by the demand for products that produce proven
student achievement results, the changing nature of textbooks and the blending
of print and technology, and the volatile merger and acquisitions market. This
new report offers the most up-to-date business information and market trends
in print publishing and instructional technology. It presents the complete
view of the U.S. school market in a single-source format, combining the
segment breakdown and media analysis formerly available separately in Print
Publishing for the School Market and Electronic Media for the School Market.
Use Publishing for the PreK-12 Market to evaluate the trends affecting the
industry, assess market opportunities, benchmark performance among market
leaders, and develop a realistic, effective strategy for maximum short- and
long-term growth.
Topics include:
- Growth figures, forecasts and projections through 2010 by media and market
segment, including: textbooks, courseware, print supplements, modular
software, testing, manipulatives, classroom magazines, video and trade books;
- Relative strength of technology-based instructional materials against the
dominant market position of textbooks;
- Inroads by distance learning in the school market;
- School market needs for supplemental materials;
- State textbook adoption market analysis;
- Trends and advances in statewide testing and classroom assessment segments;
- Emergent technologies;
- Market changes in policy, enrollment and funding;
- 19 detailed company profiles of the leading U.S. school publishers and
instructional technology providers.
This report is an essential market intelligence tool for publishers, editors,
marketing, business development and investment professionals who need to
understand the business strategies currently driving the educational
publishing industry.
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