Abstract
Publishing for the PreK-12 Market is the premier source for expert analysis on
the highly competitive $9 billion PreK-12 school market, where new business
dynamics are being created by the demand for products that produce proven
student achievement results, the blending of print and technology for delivery
of curriculum materials, and the exciting merger and acquisitions market.
This new annual report offers the most up-to-date business information and
market trends for a complete view of the U.S. school market in a single-source
format.
Use Publishing for the PreK-12 Market to evaluate the trends affecting the
industry, assess market opportunities, benchmark performance among market
leaders, and develop a realistic, effective strategy for maximum short- and
long-term growth.
Topics include:
- Market size by media segment: Textbooks, courseware, supplemental
materials, tests, manipulatives, magazines, video and trade books.
- Drivers of segment growth
- Impact of emergent technologies
- Simba Information' s exclusive Textbook Adoption Scorecard and outlook
- Leading publishers by market segment
- Market landscape changes in policy, enrollment and funding
- The impact of key mergers and acquisitions
- Market segment projections through 2011
- Detailed company profiles of leading instructional materials providers
This report is an essential market intelligence tool for publishers, editors,
marketing, business development and investment professionals who need to
understand the business strategies currently driving the educational
publishing industry.
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