Mega-Trend 11 Retail 2009/10

Table of Contents

Introduction

BRANDING INDIVIDUALS: 4 scenarios to develop new added-value services and experiences responding to increasingly complex expectations.

• The fusion of private and public spheres
• A need for revitalisation
• The supremacy of emotions
• A need for reinvention

SOCIAL SHOPPING: 4 scenarios to design active and creative mediators between clients and the brands.

• The renewal of social links
• Shopping talks
• The reflex of mobility
• Creative shopping

CULTURAL EXCHANGES: 4 scenarios to update values and symbols and express a new shopping culture.

• New global consumers
• New ethics
• New traditions
• New status symbols

Shopper Mood (Mood Panel survey)

• Coeditors
• License