Abstract
Summary
- Review of price plans and its price structures for mobile services in
Europe, Americas, Asia, Africa and the Middle EastPricing trends
- Details of over 300 price plan/s of voice and data services
- 2008 price initiatives from operators around the globe
- Main challenges confronting operators
- 24 Tables, Diagrams and Charts
- 150 pp
Report Synopsis
Mobile pricing trends are taking place against a backdrop of rising mobile
penetration on a global scale with 3.2 billion mobile users at the end of
2007, with year on year growth of 15 per cent.
Some 18 per cent of mobile revenues worldwide are accounted for by data -
mainly with SMS - but with a decline in ARPU of 8 per cent. Pricing is
critical to maintaining ARPU levels and reducing churn. As a result mobile
operators will have to recognise that reducing churn and extending the
customer life cycle will be the key to improving service profitability. This
means that more emphasis should be placed on customer segmentation as a means
of providing customer loyalty over time.
This new report provides plenty of pricing examples for voice and data
offerings, supported by tables and charts. It is an invaluable reference for
operators, regulators and other players in the market.
Who Should Buy this Report
- Fixed, Mobile, Wireless Internet and Satellite Providers and Operators
- Software and Equipment Vendors
- Supplier organisations
- Regulatory Bodies
- Consultancies
- Investors, Venture Capital Companies, Financial Service Companies
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