Mobile Pricing Trends and Service Innovation

• Contents
• A list of tables and charts
• Acknowledgements
• Executive Summary

Chapter I - Introduction to Mobile Pricing Trends for Core Services

• 1.1 Introduction & research overview
• 1.2 Pay as you go services (Prepaid) services
• 1.3 Post paid services (Contract) services
• 1.4 Hybrid services & the rise of the monthly plan alternative
• 1.5 Mobile flat rate services
• 1.6 Mobile bundling growth
• 1.7 Promotions and handsets
• 1.8 Mobile pricing wars and consumer loyalty
• Key Point Summary

Chapter II - Mobile Bundles - Voice, Data & Music Bundles

• 2.1 Introduction & research overview
• 2.2 Double & Triple play leading to Quadruple play services
• 2.3 Fixed to Mobile Substitution (FMS) products
• 2.4 The gradual introduction of converged (FMC) services
• 2.5 Trends in mobile voice bundles
• 2.6 Trends in SMS bundles
• 2.7 Trends in mobile data bundles
• 2.8 Trends in mobile music bundles
• 2.9 Ease of mobile use - new service examples
• 2.10 Trends in mobile TV bundles
• 2.11 New types of bundled mobile service innovation
• 2.12 Mobile data adoption in the Emerging Markets
• Key Point Summary

Chapter III - Added Value Mobile Services Incl. TV, Music & Other Forms of Vontent

• 3.1 Introduction & research overview
• 3.2 The main types of mobile content services
• 3.3 Data services and Mobile Broadband
• 3.4 Types of mobile music content services
• 3.5 New types of mobile TV content services
• 3.6 Mobile radio content services
• 3.7 Premium SMS services
• 3.8 Mobile gaming services
• 3.9 Other types of mobile content services
• 3.10 Mobile advertising services
• 3.11 Location Based Services (LBS) and local search services
• 3.12 Mobile content services for particular customer segments
• 3.13 New mobile services for the Youth segment
• 3.14 New services for the Business segment
• 3.15 Innovation in mobile services for business
• 3.16 Data roaming services
• 3.17 Innovation in new mobile data services
• 3.18 Case study - Mobile data innovation in the Indian market
• 3.10 Sector specific mobile information and surveillance services
• Key Point Summary

Chapter IV - The Main Future Mobile Pricing Trends & Service Innovation

• 4.1 Introduction & research overview
• 4.2 New types of mobile business model are still under development
• 4.3 The main new mobile business models
• 4.4 Mobile advertising business models
• 4.5 Mobile advertising in the Emerging Markets
• 4.6 Mobile banking business models - introduction & overview
• 4.7 Mobile banking service developments
• 4.8 Other new mobile banking & transfer service developments
• 4.9 Innovation in mobile network deployments
• 4.10 Recent innovations for new mobile service applications
• 4.11 Forecast mobile pricing trends
• 4.12 Case study - Focus on mobile innovation in Japan
• Key Point Summary

Chapter V - Mobile Pricing Trends & Service Innovation - Conclusions

• 5.1 Introduction & research overview
• 5.2 The growth of mobile VoIP services
• 5.3 Mobile pricing evolution - the decline of per call pricing
• 5.4 The continued predicted growth in Mobile Broadband usage
• 5.5 The emergence of new mobile business models and the implications for mobile pricing
• 5.6 Mobile pricing changes and trends over time
• 5.7 Issues with mobile customer price confusion
• 5.8 Mobile voice services
• 5.9 Mobile data services
• Key Point Summary to the report

• Appendix I - A Glossary of Terms
• Appendix II - A List of mobile network operators mentioned in this report

• Table 1. Currency rates table used for this report
• Table 2. UK' s pay monthly tariff structure
• Table 3. Free mobile broadband bundled services
• Table 4. Mobile operator promotional campaign examples
• Table 5. Agreed iPhone mobile operators
• Table 6. Mobile operator ARPU trends over time
• Table 7. Mobile operator customer churn trends over time
• Table 8. Bouygues Telecom' s Neo “Double Call Time Plan”
• Table 9. Indian mobile market development from 1995 to 2007
• Table 10. Value Added Services (VAS) segments in Russia
• Table 11. Optus Home Phone & Mobile Price Plan
• Table 12. Fixed & Mobile Substitute (FMS) services
• Table 13. SMS bundled service offers
• Table 14. Nawras mobile operator data services in Oman
• Table 15. Mobile Broadband services - selected mobile operators
• Table 16. Mobile Broadband pricing in Europe
• Table 17. KPN Surf n Mail Standaard Tariff structure
• Table 18. Mobile music pricing
• Table 19. Mobile TV pricing
• Table 20. Mobile operator SMS pricing
• Table 21. M1 Mobile Singapore' s new bill plans
• Table 22. Data roaming rates for mobile operators
• Table 23. Key mobile money transfer services worldwide
• Table 24. New mobile services launched during 2008

• Chart 1. Mobile operator ARPU trends over time
• Chart 2. Mobile operator customer churn trends over time