India Shopping Trends 2008: Food & Grocery

Table of Contents

Chapter 1 Modern Retail in India

• 1.1 Evolution of modern retailing in India
• 1.2 The structure today and extent of consumer usage of the new formats
• 1.3 Food & grocery retailing - Current size & growth estimates
• 1.4 Current & emerging players
• 1.5 Focus cities for growth

Chapter 2 The Indian Shopper and Her Engagement with Modern Format Stores

• 2.1 A snapshot of the shopper
• 2.2 The formats they regularly shop at
• 2.3 Spends on food & grocery: By formats

Chapter 3 F&G Shopping Behaviour - Traditional Vs. Modern Formats

• 3.1 Their frame of store types
• 3.2 What they buy and where
• 3.3 Their preferred format for different product categories
• 3.4 The logistics of how they buy

Chapter 4 Opinions, Commitment to their Current Formats

• 4.1 Perceptions of traditional vs. modern formats
• 4.2 Commitment to current formats and related diagnosis

Chapter 5 Interactions with Modern Format Chains, Shopping Malls

• 5.1 Supermarket chains awareness, exposure and perceived shopping experience
• 5.2 Shopping malls awareness, exposure and type of interactions over the last I year

Chapter 6 Impact of Easy Access to Modern Format Stores - A Case Study on Catchment Areas

• 6.1 A backdrop of the scenario
• 6.2 Introduction to a modern format store
• 6.3 Impact on purchase patterns an analysis of purchases in the last I year
• 6.4 Impact of specific supermarket chains on purchase patterns

Chapter 7 Shopper Needs, Trade Offs in choice of a F&G Store - A Case Study among Traditional and Modern Format Shoppers

Chapter 8 In-Store Dynamics in F&G Shopping - Key Insights Observations through a unique observation and shopper tracking system that provides insights into the dynamics of in store activities

Chapter 9 Key Trends in F&G Shopping

• 9.1 Private labels - The present & the future
• 9.2 What the shopper wants - A need based shopper segmentation
• 9.3 Internet shopping - The readiness of the Indian shopper

Chapter 10 A Peek into the Emerging Upcountry Towns

• 10.1 The specific towns and their F&G shopping behaviour
• 10.2 Their spends on F&G
• 10.3 Their needs vis-à-vis F&G shopping and how it compares with the larger towns

Chapter 11 Impact of Modern Retail - The Retailer Perspective

• 11.1 Modern retail - Strengths vs. weaknesses
• 11.2 Gearing up for the future - The traditional retailer' s action plan
• 11.3 The ' paanwallahs' - A special feature