Abstract
About The Report
One of the most competitive segments in retailing within India lies in the
consumer durables industry. The performance of consumer durables retail is
critical to the growth of retail industry in India. Large Indian companies are
already foraying into new ventures for retailing of consumer durables and IT
products. And despite FDI restrictions, some international retailers have also
started investing in the Indian consumer durables market.
How are the Indian shoppers reacting to these changes in the retailing of
consumer durables and information technology products? The Indian shopper is
known to shop around and check out multiple brands and outlets before he makes
his purchase. Have the new newer formats - exclusive brand outlets and the
international style multi-brand showrooms - changed this behavior somewhat?
What are the factors that are contributing to this change? In sum, where do
consumers shop for their purchase of consumer durables and IT products
nowadays? Do these shoppers across SECs behave the same or do they have
preferences in products purchased and shopping formats? This report attempts
to understand consumer behavior that determines trends in consumer durables
and IT products shopping. It details the retail environment in the country
today; zooming in on shopping habits for specific consumer durables and IT
products. The report identifies retail formats shopped from for specific
products and tracks down consumer reasons for this choice.
Highlight
- One-of-its-kind report with primary data collated from consumers,
retailers and employees of retail outlets
- An analysis of spends on consumer durables and information technology
products across markets, by formats
- A commitment index of consumers to the various formats, insights into what
could make them switch or retain their loyalties
- Retailers' viewpoint on how modern formats are impacting their businesses
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