Abstract
Mobile TV has emerged as the next major mobile application. Nearly every 3G
mobile service in operation today includes a Mobile TV service. The business
analysis in this report found that this is a cost effective way to start a
service but is only one element in building a profitable Mobile TV service.
This report examines the broadcast, multicast, and satellite alternatives and
defines how each of them may be used to extend a Mobile TV strategy to address
a mass market. One surprising conclusion was that WiMAX is a strong technology
choice for creating a monolithic mass market Mobile TV service.
Mobile TV services require a significant investment by mobile operators,
broadcasters, and content providers to create profitable services. This report
identifies the technology and business strategies that will be required to
build profitable services in a full range of markets.
This 130 page report identifies the strategies that the leading mobile
operators are using for their Mobile TV strategies. In includes the leading
Mobile TV services in Europe, Asia, and North America. It is clear that a new
set of companies such as Qualcomm' s MediaFLO USA and Crown Castle' s Modeo in
the U.S. as well as RAI the national broadcaster in Italy will provide Mobile
TV broadcast services through the mobile carriers. This report discusses the
strategies of these companies and evaluates the business issues that they face.
The report also discusses the strategies and business case for the various
kinds of content providers that create, aggregate, or otherwise offer content
for Mobile TV services. This includes companies such as MobiTV in the U.S. and
ROK in the UK that can deliver a set of Mobile TV channels ready for
transmission over a mobile network.
The report also discusses the regulatory issues that face Mobile TV service
providers and the technologies that are available to them. The business case
analysis and the global forecast in this report are based on these technical
and regulatory constraints.
The business case compares the profitability of 3G, multicast, broadcast, and
satellite technologies. It found that each of these technologies has its place
depending on the stage of development and the timing of the Mobile TV service.
The forecast section includes global and regional forecasts for the services
as well as the infrastructure equipment and terminals required to support
Mobile TV services. The regional breakdown is Asia Pacific, North America,
Western Europe, and the Rest of the World, which includes Eastern Europe, the
Middle East and Africa, and Latin America.
Who Should Buy This Report?
- Mobile operators
- Company executives
- Mobile TV broadcast operators
- Marketing/product managers
- Mobile system manufacturers
- Network planners
- Mobile handset manufacturers
- Engineering managers
- Broadcast systems companies
- Venture capitalists
- Video systems companies
- Investors
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