Mobile TV: Executing the Vision

Table of Contents

1. EXECUTIVE SUMMARY

2. SCOPE AND METHODOLOGY

• 2.1 SCOPE
• 2.2 ASSUMPTIONS
• 2.3 METHODOLOGY
  • 2.3.1 Primary Research
  • 2.3.2 Secondary Research
  • 2.3.3 Trend Tracking
  • 2.3.4 Global Subscriber Forecasts
  • 2.3.5 Global Revenue Forecasts
• 2.4 TARGET AUDIENCE

3. VIDEO COMPRESSION

• 3.1 EVOLUTION OF MPEG FILE FORMATS
• 3.2 NEXT-GENERATION VIDEO CODING
  • 3.2.1 AVC/H.264
  • 3.2.2 VC-1
• 3.3 COMPARATIVE ANALYSIS

4. STREAMING MEDIA

• 4.1 STREAMING MEDIA CHARACTERISTICS
  • 4.1.1 Streaming Media and Transmission Media
    • 4.1.1.1 Error Correction
    • 4.1.1.2 Reducing Bit Rate
  • 4.1.2 Multi-Bit Rate (MBR) Encoding
• 4.2 STREAMING MEDIA DELIVERY
  • 4.2.1 Recorded Streaming
  • 4.2.2 Live Streaming
• 4.3 MEDIA PLAYER VENDOR OFFERINGS
  • 4.3.1 RealNetworks' Offerings
    • 4.3.1.1 RealPlayer
    • 4.3.1.2 Helix Media Player
    • 4.3.1.3 Realnetworks' Strategic Direction
  • 4.3.2 Microsoft Corporation' s Offerings
    • 4.3.2.1 Windows Media Player
    • 4.3.2.2 Windows Media Player 10 Mobile
    • 4.3.2.3 Windows Media Player 11
    • 4.3.2.4 Microsoft' s Strategic Direction
  • 4.3.3 Apple' s Offerings
    • 4.3.3.1 QuickTime
• 4.4 COMPETITIVE STRATEGIES
  • 4.4.1 Premium Models
  • 4.4.2 Multiple Versions
  • 4.4.3 Customization
  • 4.4.4 Consumer Content
  • 4.4.5 Corporate Content
  • 4.4.6 Advertising and Promotion
• 4.5 WIRELESS VS. WIRELINE STREAMING

5. IPTV

• 5.1 IPTV EVOLUTION
  • 5.1.1 TV-over-IP
  • 5.1.2 IP Multimedia TV
• 5.2 IPTV APPLICATIONS
  • 5.2.1 TV and Video Services
  • 5.2.2 Peer-to-Peer Services
  • 5.2.3 Integrated Services
• 5.3 IPTV BENEFITS

6. BROADCAST TV

• 6.1 ANALOG TV
• 6.2 DIGITAL TV
  • 6.2.1 Digitizing Analog TV
  • 6.2.2 Modulation Schemes
  • 6.2.3 Digital TV Standards

7. MOBILE TV TYPES

• 7.1 IN-BAND VS. OUT-OF-BAND TV
• 7.2 BROADCAST SPECTRUM VS. NON-BROADCAST SPECTRUM
• 7.3 TERRESTRIAL VS. SATELLITE/ TERRESTRIAL HYBRID TRANSMISSION
• 7.4 STREAMING VS. DOWNLOADING
• 7.5 STREAMING VS. BROADCASTING
• 7.6 UNICAST VS. BROADCAST/MULTICAST
• 7.7 BROADCAST VS. MULTICAST

8. IN-BAND MOBILE TV SYSTEMS

• 8.1 IN-BAND UNICAST SYSTEMS
• 8.2 IN-BAND BROADCAST/MULTICAST SYSTEMS
  • 8.2.1 MBMS/E-MBMS
  • 8.2.2 BCMCS/EBCMCS
• 8.3 SYSTEM CHARACTERISTICS
  • 8.3.1 In-band Broadcast Systems
  • 8.3.2 In-band Multicast Systems
• 8.4 MODES OF SERVICE DELIVERY
  • 8.4.1 Streaming
  • 8.4.2 Downloading
  • 8.4.3 Carousel Transmission
• 8.5 SERVICES AND APPLICATIONS
  • 8.5.1 Service Types
  • 8.5.2 Applications
  • 8.5.3 Conditional Access Systems
• 8.6 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND DRIVERS
• 8.7 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND INHIBITORS

9. IN-BAND SYSTEMS - COMMERCIAL DEPLOYMENTS

• 9.1 MOBITV
  • 9.1.1 Technology Overview
  • 9.1.2 Marketplace Developments
    • 9.1.2.1 U.S.
    • 9.1.2.2 Canada
    • 9.1.2.3 Mexico
    • 9.1.2.4 U.K.
  • 9.1.3 Devices
  • 9.1.4 Future Direction
• 9.2 TDTV
  • 9.2.1 Technology Overview
  • 9.2.2 Marketplace Developments
    • 9.2.2.1 U.K.
    • 9.2.2.2 U.S.
    • 9.2.2.3 Japan
  • 9.2.3 Devices
  • 9.2.4 Future Direction

10. OUT-OF-BAND MOBILE TV NETWORKS

• 10.1 NETWORK CHARACTERISTICS
• 10.2 TECHNOLOGIES' OVERVIEW

11. SATELLITE - DIGITAL MEDIA BROADCASTING

• 11.1 TECHNOLOGY
• 11.2 MARKETPLACE DEVELOPMENTS
• 11.3 DEVICES
• 11.4 FUTURE DIRECTION

12. TERRESTRIAL - DIGITAL MULTIMEDIA BROADCASTING

• 12.1 TECHNOLOGY
• 12.2 MARKETPLACE DEVELOPMENTS
  • 12.2.1 Korea
  • 12.2.2 Germany
  • 12.2.3 Other Countries
• 12.3 DEVICES
• 12.4 FUTURE DIRECTION

13. DIGITAL VIDEO BROADCASTING - HANDHELD

• 13.1 TECHNOLOGY OVERVIEW
• 13.2 MARKETPLACE DEVELOPMENTS
  • 13.2.1 Albania
  • 13.2.2 Australia
  • 13.2.3 Austria
  • 13.2.4 Belgium
  • 13.2.5 Finland
  • 13.2.6 France
  • 13.2.7 Germany
  • 13.2.8 India
  • 13.2.9 Indonesia
  • 13.2.10 Ireland
  • 13.2.11 Italy
  • 13.2.12 Kenya
  • 13.2.13 Netherlands
  • 13.2.14 Nigeria
  • 13.2.15 Philippines
  • 13.2.16 Poland
  • 13.2.17 Portugal
  • 13.2.18 Qatar
  • 13.2.19 Russia
  • 13.2.20 Singapore
  • 13.2.21 South Africa
  • 13.2.22 Spain
  • 13.2.23 Sweden
  • 13.2.24 Switzerland
  • 13.2.25 Taiwan
  • 13.2.26 United Arab Emirates
  • 13.2.27 U.K.
  • 13.2.28 Ukraine
  • 13.2.29 U.S.
  • 13.2.30 Uruguay
  • 13.2.31 Vietnam
  • 13.2.32 Others
• 13.3 DEVICES
• 13.4 FUTURE DIRECTION

14. DIGITAL VIDEO BROADCASTING - SATELLITE SERVICES TO HANDHELDS

• 14.1 TECHNOLOGY
• 14.2 MARKETPLACE DEVELOPMENTS
• 14.3 DEVICES
• 14.4 FUTURE DIRECTION

15. MEDIAFLO

• 15.1 TECHNOLOGY OVERVIEW
• 15.2 MARKETPLACE DEVELOPMENTS
  • 15.2.1 U.S.
    • 15.2.1.1 Verizon Wireless
    • 15.2.1.2 Others
  • 15.2.2 U.K.
  • 15.2.3 Japan
  • 15.2.4 Other Countries
• 15.3 DEVICES
• 15.4 FUTURE DIRECTION

16. ADVANCED-VSB

• 16.1 TECHNOLOGY OVERVIEW
• 16.2 MARKETPLACE DEVELOPMENTS
• 16.3 DEVICES
• 16.4 FUTURE DIRECTION

17. INTEGRATED SERVICES DIGITAL BROADCASTING - ONE SEG

• 17.1 TECHNOLOGY OVERVIEW
• 17.2 MARKETPLACE DEVELOPMENTS
  • 17.2.1 Japan
  • 17.2.2 Brazil
• 17.3 DEVICES
• 17.4 FUTURE DIRECTION

18. DAB-IP MOBILE TV STANDARD

• 18.1 TECHNOLOGY OVERVIEW
• 18.2 MARKETPLACE DEVELOPMENTS
• 18.3 DEVICES
• 18.4 FUTURE DIRECTION

19. CHINA MULTIMEDIA MOBILE BROADCASTING

• 19.1 TECHNOLOGY OVERVIEW
• 19.2 MARKETPLACE DEVELOPMENTS
• 19.3 DEVICES
• 19.4 FUTURE DIRECTION

20. CONVERGED MOBILE TV NETWORKS

• 20.1 COMBINED NETWORK ARCHITECTURES
• 20.2 MOBITV' S UNIFIED NETWORK SOLUTION
• 20.3 OMA BCAST

21. REGIONAL TRENDS

• 21.1 NORTH AMERICA
• 21.2 EUROPE
• 21.3 ASIA-PACIFIC
• 21.4 LATIN AMERICA
• 21.5 AFRICA AND MIDDLE EAST

22. IMPLEMENTING MOBILE TV

• 22.1 VALUE CHAIN
  • 22.1.1 Content Providers/Broadcasters
  • 22.1.2 Mobile Operators
• 22.2 MOBILE TV CONTENT
• 22.3 SERVICE DELIVERY
  • 22.3.1 Quality of Service
  • 22.3.2 Mobile TV Experience
• 22.4 PROGRAMMING
  • 22.4.1 Accessing Options
  • 22.4.2 Program Types
• 22.5 REPURPOSING CONTENT
  • 22.5.1 Interactivity
  • 22.5.2 Content Personalization
• 22.6 ROLE OF WI-FI AND WIMAX

23. BILLING AND SERVICE PROVISIONING

• 23.1 REVENUE MODELS
• 23.2 BILLING SYSTEMS
• 23.3 SERVICE PROVISIONING

24. MARKET FORECAST

• 24.1 MOBILE TV USER FORECAST
  • 24.1.1 Global Mobile TV User Forecast
  • 24.1.2 European Mobile TV User Forecast
  • 24.1.3 North American Mobile TV User Forecast
  • 24.1.4 Asia-Pacific Mobile TV User Forecast
  • 24.1.5 Latin American Mobile TV User Forecast
  • 24.1.6 Africa and Middle East Mobile TV User Forecast
• 24.2 REVENUE FORECAST
  • 24.2.1 Global Mobile TV Revenue Forecast
  • 24.2.2 European Mobile TV Revenue Forecast
  • 24.2.3 North American Mobile TV Revenue Forecast
  • 24.2.4 Asia-Pacific Mobile TV Revenue Forecast
  • 24.2.5 Latin American Mobile TV Revenue Forecast
  • 24.2.6 Africa and Middle East Mobile TV Revenue Forecast
• 24.3 REGIONAL
  • 24.3.1 Mobile TV Users by Region
  • 24.3.2 Mobile Pay-TV Subscribers by Region
  • 24.3.3 Mobile TV Revenue by Region

25. CONCLUSIONS AND RECOMMENDATIONS

• 25.1 CONCLUSIONS
• 25.2 RECOMMENDATIONS
  • 25.2.1 Recommendations for Operators
  • 25.2.2 Recommendations for Equipment Vendors
  • 25.2.3 Recommendations for Regulators
  • 25.2.4 Recommendations for Broadcasters

GLOSSARY

Figures

• Figure 1: Global Free-to-Air Mobile and Mobile Pay-TV Users, 2006-2013
• Figure 2: Global Mobile TV Users, 2006-2013
• Figure 3: Global Mobile Pay-TV Subscribers, 2006-2013
• Figure 4: Global Share of Mobile TV Users by Technology, 2006
• Figure 5: Global Share of Mobile TV Users by Technology, 2013
• Figure 6: Global Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 7: Global Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 8: European Mobile TV Users, 2006-2013
• Figure 9: European Mobile Pay-TV Subscribers, 2006-2013
• Figure 10: European Share of Mobile TV Users by Technology, 2006
• Figure 11: European Share of Mobile TV Users by Technology, 2013
• Figure 12: European Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 13: European Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 14: North American Mobile TV Users, 2006-2013
• Figure 15: North American Mobile Pay-TV Subscribers, 2006-2013
• Figure 16: North American Share of Mobile TV Users by Technology, 2006
• Figure 17: North American Share of Mobile TV Users by Technology, 2013
• Figure 18: North American Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 19: North American Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 20: Asia-Pacific Mobile TV Users, 2006-2013
• Figure 21: Asia-Pacific Mobile Pay-TV Subscribers, 2006-2013
• Figure 22: Asia-Pacific Share of Mobile TV Users by Technology, 2006
• Figure 23: Asia-Pacific Share of Mobile TV Users by Technology, 2013
• Figure 24: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 25: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 26: Latin American Mobile TV Users, 2006-2013
• Figure 27: Latin American Mobile Pay-TV Subscribers, 2006-2013
• Figure 28: Latin American Share of Mobile TV Users by Technology, 2006
• Figure 29: Latin American Share of Mobile TV Users by Technology, 2013
• Figure 30: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 31: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 32: Africa-Middle East Mobile TV Users, 2006-2013
• Figure 33: Africa-Middle East Mobile Pay-TV Subscribers, 2006-2013
• Figure 34: Africa-Middle East Share of Mobile TV Users by Technology, 2006
• Figure 35: Africa-Middle East Share of Mobile TV Users by Technology, 2013
• Figure 36: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2006
• Figure 37: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2013
• Figure 38: Global Mobile Pay-TV Revenue 2006-2013135
• Figure 39: Global Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 40: Global Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 41: European Mobile Pay-TV Revenue 2006-2013 137
• Figure 42: European Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 43: European Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 44: North American Mobile Pay-TV Revenue 2006-2013 139
• Figure 45: North American Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 46: North American Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 47: Asia-Pacific Mobile Pay-TV Revenue 2006-2013 142
• Figure 48: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 49: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 50: Latin America Mobile Pay-TV Revenue 2006-2013 144
• Figure 51: Latin America Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 52: Latin America Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 53: Africa and Middle East Mobile Pay-TV Revenue 2006-2013
• Figure 54: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2006
• Figure 55: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2013
• Figure 56: Mobile TV Users by Region, 2006-2013
• Figure 57: Share of Mobile TV Users by Region, 2006
• Figure 58: Share of Mobile TV Users by Region, 2013
• Figure 59: Mobile TV Subscribers by Region, 2006-2013
• Figure 60: Share of Mobile TV Subscribers by Region, 2006
• Figure 61: Share of Mobile TV Subscribers by Region, 2013
• Figure 62: Mobile TV Revenue by Region, 2006-2013153
• Figure 63: Share of Mobile TV Revenue by Region, 2006
• Figure 64: Share of Mobile TV Revenue by Region, 2013

Tables

• Table 1: Out-of-Band Broadcast Technologies
• Table 2: Global Mobile TV Users by Technology, 2006-2013
• Table 3: Global Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 4: European Mobile TV Users by Technology, 2006-2013
• Table 5: European Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 6: North American Mobile TV Users by Technology, 2006-2013
• Table 7: North American Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 8: Asia-Pacific Mobile TV Users by Technology, 2006-2013
• Table 9: Asia-Pacific Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 10: Latin American Mobile TV Users by Technology, 2006-2013
• Table 11: Latin American Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 12: Africa-Middle East Mobile TV Users by Technology, 2006-2013
• Table 13: Africa-Middle East Mobile Pay-TV Subscribers by Technology, 2006-2013
• Table 14: Global Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 15: European Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 16: North American Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 17: Asia-Pacific Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 18: Latin America Mobile Pay-TV Revenue by Technology, 2006-2013
• Table 19: Africa and Middle East Mobile Pay-TV Revenue by Technology, 2006-2013