Abstract
Prospects for the Chip Card Market in Canada: 2007 is the most
comprehensive and authoritative strategic market analysis and forecast
available on the Canadian smart card market. Based on interviews with more
than 85 key executives in the industry as well as extensive secondary
research, the report provides subscribers with the essential information that
they need to succeed in this rapidly developing market. The Canadian smart
card market is unique, both in the way in which the market is developing, and
in how the supply structure is adapting to meet expected surge in demand for
smart cards, terminals and related systems. This report positions the
Canadian market in the context of global smart card market developments,
examines important technology trends influencing the Canadian market, and
provides subscribers with an in-depth assessment of the opportunities for
smart cards in Canada in different applications sectors, together with
insightful analysis of the challenges facing the deployment of smart card
systems in these areas. Published by Technology Surveys International Inc.
(TSI), this detailed 209 page report is a complete update of the 2000 edition
of the study.
Why buy this report:
Subscribers will have access to essential information needed to tailor their
strategies to the needs of the rapidly changing Canadian market. They will
gain insight into market needs, market prospects, important trends, key
drivers and critical issues affecting market development. The report includes
an in-depth assessment of which smart card applications are most likely to
succeed, how the market will evolve and which segments to target or invest in.
Subscribers will be in a unique position to avoid costly and misguided
marketing initiatives based on hype and conjecture. Subscribers will be able
to make well-founded, research-based, strategic decisions about how best to
steer their business in the highly dynamic Canadian smart card market.
Companies wishing to succeed in the Canadian market need to understand the key
growth drivers and opportunities in the market, as well as some of the
dramatic changes taking place in order to position themselves for success.
Companies that purchase this report will be able to identify the most
realistic opportunities in the Canadian market and avoid costly marketing
programs associated with targeting clients that are unlikely to adopt smart
cards over the next five years Card issuers, acquirers and merchants will be
in a unique position to understand the opportunities for convergence that are
unfurling in the Canadian market, and how to address the considerable
challenges associated with implementing smart card programs in their
application sectors.
Who should buy this report?
Senior executives planning their business development strategies in the Canadian smart card market,
including:
- Suppliers of contact and contactless smart cards, point-of-sale terminals
and card acceptance devices, ABMs and automatic fuel dispensers, NFC devices,
transit solutions and high-security solutions
- Professional services and consulting firms hoping to leverage their
international experience base in smart card systems through providing services
to the lucrative Canadian market, a market that is suffering from a severe
skills shortage for the implementation of smart card systems
- Card issuers, transaction acquirers, merchants and white-label ATM owners
Market summary
- The Canadian market is on the eve of dramatic expansion, with the number
of cards in circulation forecast to grow at a rate of more than 50% per year
for the next five years.
- By 2011, more than 110 million smart cards will be in circulation in
Canada.
- The surge in demand for smart cards is being led by Canada' s EMV migration
program, implementation of automatic fare collection systems by a number of
transit authorities, and the use of smart cards for secure electronic travel
documents (e-passports)
- The number of payment cards in Canada will exceed 132 million units by
2011 (including smart cards and magstripe cards)
- GSM SIM cards and smart cards used for conditional access for satellite
television will remain important market segments
- Demand for terminals and card acceptance devices will accompany the
proliferation of cards in Canada, as large scale card issuance programs are
rolled out
- Wireless payments is an important growth area that may overtake the
planned rollout of EMV contact smart cards
- There are a number of important opportunities for convergence with
EMV-based payment applications emerging on the Canadian market
- Suppliers are gearing up for the surge in Canadian smart card demand with
new entrants emerging at all levels in the value chain
Application sectors covered in this report:
- Financial (debit, credit and stored value)
- Loyalty, gift cards and closed payments
- Mobile communications
- Satellite TV
- Transit
- Campus
- Government
- Other
Technologies:
- Contact and contactless microprocessor and memory cards
- SIM cards, including high capacity SIM cards
- EMV-compliant cards
- EMV standards and processes
- Card materials
- New magstripe card technologies
- NFC (Near Field Communications)
- Converged appliances
- Biometrics
- Card Acceptance Devices and terminals (including ATMs, point-of-sale
terminals and automatic fuel dispensers)
Research Methodology
The report is based on interviews with more than 85 key-decision-makers and
experts from Canada and globally, supported by extensive desk research, TSI' s
own internal databases on the Canadian and global smart card markets, and
TSI' s expert analyst insight.
Number of Interviews by Sector
- Sector: Financial Services(20)
- Sector:Retail(15)
- Sector:Telecommunications and Broadcast (5)
- Sector:Transit(5)
- Sector:Colleges and Universities(6)
- Sector:Government(5)
- Sector:Suppliers(10)
- Sector:Associations, Consultants and Industry Experts(7)
- Sector:International Experts(6)
- Sector:Other(8)
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