Abstract
Despite penetration levels exceeding 100% of the population, Australia' s
mobile market recoded stronger-than-expected growth in 2007, thanks largely to
the substantial 3G progresses made by all four carriers, notably Telstra' s
Next G. The industry remained one of the very few segments driving the
country' s telecom connectivity market.
The mobile market was arguably the most exciting, innovative and competitive
segment, with important milestones continued to be made last year: the
introduction of flat mobile data charges, debut of 3.5G networks across the
country, and the introduction of prepaid and MVNO 3G offerings. Produced
annually as the flagship report in Telsyte' s Market Analysis and Forecast
Series, this study offers a detailed investigation and comprehensive analysis
of the Australian mobile market by providing:
- A snapshot of the Australian mobile market for the year ending December
2007, featuring the market' s key performance indicators (KPIs), including
subscribers, revenue and ARPU, by network generation (2G vs. 3G), by service
(voice vs. non-voice), by non-voice application type (messaging, mobile
broadband, paid content), by user segment (business vs. consumer), and by
billing status (prepaid vs. postpaid);
- Brief profiles of the four major mobile carriers and MVNOs, including
their 2006 and 2007 KPIs, strategies, activities, and the range of smart
phones they carried;
- Analysis of industry trends and outlook with discussions on technology and
regulatory developments, as well as trends and mobile application adoptions by
businesses and consumers;
- Telsyte' s five-year forecast of the market from 2008 to 2012 in terms of
subscribers, revenue and ARPU, by network generation, service, non-voice
application type, user segment, and billing status;
- A comparative five-year forecast of 3G-based mobile broadband vs.
WiMAX-based wireless broadband markets;
- A summary of major announcements and developments impacting the Australian
mobile market in the past 15 months; and
- Conclusion and recommendations.
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