Abstract
The Australian enterprise telephony market has come down from its dizzy
heights of 2004 and 2005 to experience low growth in 2007; with decision
makers anticipating the uptake of Unified Communications (UC), but holding off
to see what new market entrants have to offer. The industry is refocusing on
emerging mobility and SME opportunities as the maturity of the traditional
medium and large enterprise makes itself felt.
Produced annually as the flagship report in Telsyte' s Market, Analysis and
Forecast Series, this study offers a detailed investigation and comprehensive
analysis of the Australian enterprise telephony market by providing:
- A snapshot of the Australian enterprise telephony market for the year
ended December 2007, including the market' s key performance indicators (KPIs),
such as revenues and market shares;
- Brief profiles of major enterprise telephony vendors, including their
KPIs, technology, strategies and activities, culminating in “spider-web
diagrams” evaluating vendor' s performance on a number of key attributes,
such as IP leadership and channel strength;
- Analysis of industry trends and outlook with discussion on technology and
competitive landscape environments, as well as trends in the various business
size and vertical segments;
- Telsyte' s five-year forecast of the market from 2008 to 2012, in terms of,
revenue, horizontal, and vertical plays, by enterprise telephony technology
type (traditional, IP and Unified Communications); and
- Conclusion and recommendations.
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