Australian Enterprise Telephony Market, 2007 Review & 2008-2012 Forecast

1. EXECUTIVE SUMMARY

2. INTRODUCTION

• 2.1 Methodology
• 2.2 Definitions

3. 2007 AUSTRALIAN ENTERPRISE TELEPHONY MARKET REVIEW

• 3.1 Overall Market Review
  • 3.1.1 IP telephony generating low ROI as a standalone system
  • 3.1.2 Decisions makers are waiting to see the benefits before implementing UC - a driver for IP telephony
  • 3.1.3 Decision makers evaluating a full mobile solution, bypassing all fixed telephony
  • 3.1.4 Vendors shifting to target SME market
  • 3.1.5 Trends between IP Telephony and Traditional Telephony
  • 3.1.6 Key industry challenges to strong telephony uptake in Australia
    • 3.1.6.1 Return On Investment/Total Cost of Ownership
    • 3.1.6.2 Channel competency
    • 3.1.6.3 Decrease cost of hardware
    • 3.1.6.4 Legacy telephony system - if it' s not broken, why replace it?
    • 3.1.6.5 Hosted services
    • 3.1.6.6 Microsoft
  • 3.1.7 Overall market drivers for enterprise telephony uptake in Australia
  • 3.1.8 Total Australian enterprise telephony market shares 2007
• 3.2 IP Telephony Market Review
  • 3.2.1 Total revenues
  • 3.2.2 Key market drivers for UC and IP telephony in Australia
    • 3.2.2.1 Promise of increased workforce productivity and mobility
    • 3.2.2.2 Green IT
    • 3.2.2.3 End of contract - Replacement lifecycle
    • 3.2.2.4 Broadband Triple-Play
    • 3.2.2.5 UC - driving IP telephony adoption
  • 3.2.3 Key market restraints for UC and IP telephony in Australia
    • 3.2.3.1 Confusion about UC
    • 3.2.3.2 Soft ROI
    • 3.2.3.3 Ongoing support
    • 3.2.3.4 Legacy Systems
  • 3.2.4 Australian IP Telephony market share 2007
• 3.3 Vendor Performance and Activity Review
  • 3.3.1 Alcatel-Lucent
  • 3.3.2 Avaya
  • 3.3.3 Cisco
    • 3.3.3.1 Activities and Strategies
  • 3.3.4 Ericsson/Aastra
    • 3.3.4.1 Activities and Strategies
  • 3.3.5 NEC
    • 3.3.5.1 Activities and Strategies
  • 3.3.6 Nortel
    • 3.3.6.1 Activities and Strategies
  • 3.3.7 Other smaller PBX players
    • 3.3.7.1 Activities and Strategies

4. 2008-2012 MARKET FORECAST AND OUTLOOK

• 4.1 Forecast Assumptions
• 4.2 Market Forecast
  • 4.2.1 Total enterprise telephony market revenue forecast
• 4.3 Market Outlook
  • 4.3.1 Enterprise telephony & UC vertical market forecast
  • 4.3.2 Competitive landscape
    • 4.3.1.1 Microsoft as a Threat
    • 4.3.1.2 Mobile Operators as a Threat
    • 4.3.1.3 Channel Education
    • 4.3.1.4 Integration into Business Processes
    • 4.3.1.5 Federated Presence
    • 4.3.1.6 Sustainable Unified Communications Ecosystem
  • 4.3.2 Enterprise Communications roadmap

5. CONCLUSION AND RECOMMENDATIONS

6. RELATED RESEARCH

• Figure 1: Australian Enterprise Telephony Market Revenue, 2003 - 2007
• Figure 2: Australian IP revenues v ersus Traditional Revenues, 2003-2007
• Figure 3: Australian Enterprise Telephony Market Share 2007
• Figure 4: Australian IP Telephony Market Revenue, 2003-2007
• Figure 5: Unified Communications components
• Figure 6: Australian IP Telephony Market Share 2007
• Figure 7: Alcatel-Lucent Spider-Web Diagram 2007
• Figure 8: Avaya Spider-Web Diagram 2007
• Figure 9: Cisco Spider-Web Diagram 2007
• Figure 10: NEC Spider-Web Diagram 2007
• Figure 11: Nortel Spider-Web Diagram 2007
• Figure 12: Australian Enterprise Telephony Market Revenue Forecast 2008-2012
• Figure 13: Australian Enterprise Communications Roadmap

• Table 1: Australian Enterprise Telephony Market - Key Industry Challenges, 2007
• Table 2: Australian Enterprise Telephony Market - Key Industry Drivers, 2007
• Table 3: Key Market Drivers for the Australian UC, 2007
• Table 4: Key Market Drivers for the Australian IP Telephony Market, 2007
• Table 5: Key Market Restraints for the Australian UC Market, 2007
• Table 6: Key Market Restraints for the Australian IP Telephony Market, 2007
• Table 7: Alcatel-Lucent Key Performance Indicators, 2006 c.f. 2007
• Table 8: Avaya Key Performance Indicators, 2006 c.f. 2007
• Table 9: Cisco Key Performance Indicators, 2006 c.f. 2007
• Table 10: Ericsson Key Performance Indicators, 2006 c.f. 2007
• Table 11: NEC Key Performance Indicators, 2006 c.f. 2007
• Table 12: Nortel Key Performance Indicators, 2006 c.f. 2007
• Table 13: Other Smaller PBX Players Mobile Key Performance Indicators, 2006 c.f. 2007