Obstetrics and Gynecology: The Customer Connection

Introduction & Report Overview

• Abstract
• Measurement Objectives
• Sample Design & Distribution / Measurement & Data Collection Design
• How to read this report

Executive Summary & Key Findings

Detailed Findings

I. Medical Sales Representatives

• a. What type of contact do Ob/Gyn' s consider a visit
• b. Sales reps seen
• c. Frequency of specific sales rep visits
• d. Quality of information presented
• e. Preference for frequency of sales rep visits

II. Professional Medical Education

• a. Company sponsored professional education events attended
• b. Identification of companies sponsoring events
• c. Quality of sponsored professional education events attended

III. Marketing and Information Sources

• a. Preferences for learning about new products
• b. Preferences for learning about new methods, techniques, treatments
• c. Marketing practices
• d. Time spent on internet & reading medical journals for professional purposes

IV. Surgeon Attitudes

• a. Level of agreement with featured product considerations

Suggested Analysis

About the Author / Valid Results