Obstetrics and Gynecology: The Opportunity Index

Introduction & Report Overview

• Abstract
• Measurement Objectives
• Sample design and distribution/Measurement and Date Collection Design
• How to read this report

Executive Summary & Key Findings

Detailed Findings

I. Importance

• a. Important considerations influencing product preferences
• b. Ratings of importance considerations

II. Awareness & Associations

• a. Awareness and experience with featured medical device manufacturers
• b. Awareness and experience with featured pharmaceutical companies
• c. Top of mind products for featured manufacturers
• d. Top of mind manufacturer for featured considerations

III. Performance

• a. “Best” overall company
• b. “Worst” overall company
• c. Medical Device Manufacturer - Performance ratings
• d. Medical Device Standardized by Column/Consideration
• e. Medical Device Standardized by Row/Manufacturer
• f. Medical Device Companies Importance/Performance Gap
• g. Medical Device Positioning on Importance/Performance Rating
• h. Pharmaceutical Companies-Performance ratings
• i. Pharmaceutical Standardized by Column/Consideration
• j. Pharmaceutical Standardized by Row/Manufacturer
• k. Pharmaceutical Companies Importance/Performance Gap
• l. Pharmaceutical Companies' Positioning on Importance/Performance Rating

Suggested Additional Analysis

About the Author / Valid Results