Abstract
Services oriented architecture (SOA) is changing as it moves away from a stack
and into an ESB services computing environment that relies on transport. The
value of SOA is that it leverages a services bus computing environment that
relies on transport. IBM WebSphereMQ is the defacto message transport
standard. WebSphereMQ becomes a significant aspect of SOA because it is so
good at managing decoupled messages.
The situation was not clear a year ago. There was indication that the stack
would be more valuable. But, as SOA takes hold, the value of the robust highly
evolved WebSphereMQ becomes apparent. Open systems products and competitive
products do not have the market penetration of WebSpherMQ. None of the SOAP,
JMS, MSMQ, or other messaging systems have the decoupling functions evolved
for WebSphereMQ so they are not positioned to compete effectively in the
mission critical messaging market.
Messages are currency. If the messages are not managed in a secure manner, it
is like throwing $1000 dollar bills out the window of a skyscraper. Once and
only once delivery is fundamental to evolving a secure transaction network
system. As the Internet evolves as the premier business channel, it is
fundamental to have secure messaging systems that do not falter ever.
IBM WebSphere handles quadrillions of transaction messages a day because it is
secure. The software is transparent. It is easy to set up. WebSphereMQ is a
brand that is set to last for a long time because its robust functionality
that protects transactions in the context of systems going down, servers not
being available, and routers diverting information to obscure locations.
SOA is fundamentally a bus, a transport layer, pulling WebSphere MQ, Tibco
Rendezvous, and Sonic into the core of the middleware offering that is able to
support all range of functionality needed for flexibility provided by SOA.
IBM WebSphere MQ message nodes are positioned to replace APIs as integration
connection points because they are more stable over a period of time. APIs are
not stable over the long term and tend to be brittle, while MQ nodes are
reliable over a long period of years, positioning those nodes as a connection
point for integration systems.
Worldwide backbone connectivity messaging services market share analysis
indicates that all the large outsourcing consulting companies participate in
the ser vices market, but that IBM has strategic advantage in this segment
because of the WebSphere brand and product functionality used by all the large
enterprise IT departments worldwide.
Worldwide backbone connectivity messaging markets at $2 billion in 2005 were
$1.1 billion in the first half 2006, indicating some growth in the first half.
The mission critical messaging markets are a subset of backbone connectivity
markets that include database messaging, SOAP, JMS, and Scada. Markets are
anticipated to continue to be strong because messaging is such a fundamental
part of networking.
Worldwide mission critical messaging license and maintenance market steady
growth is anticipated, as the Internet emerges as a distribution, supply chain
and retail channel par excellence. Network computing does not just stay within
the core enterprise, it is a way to move information between partners,
colleagues, distributors, and branch offices.
Worldwide mission critical messaging license and maintenance market forecasts
are based on the assumption of 16.5% growth overall. Markets at $718.5 million
in 2006 are anticipated to reach $2.2 billion by 2013.
Research Methodology
WinterGreen Research authors use a structured, consistent, and detailed
research approach. The methodology supports an analytical approach to market
research. In depth comparisons are made of many aspects of the market. Data
relating to Industry segments is developed to permit presentation of forecasts
and market share positioned to have substantive value.
Research has been automated using automation of interactive surveys that
implement delta trend analysis and instant messaging in combination with
e-mail. Automation is made possible because of a proprietary engine that
implements multilayered cell based analysis. Modular systems support dynamic
computing that use a graphical configuration engine to reach more people in a
research modality.
Full spectrum research and information services, including market reports,
customized research, and customer interviewing are available, reports and
research are positioned to provide strategic value to industry participants,
strategic planners, and product managers.
New systems combine sales tools and independent industry analysis, seeking to
leverage the expertise of the sales force and combine it with the skepticism
of the analysts to provide accurate return on investment analysis.
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