Abstract
SIP based IP PBX markets are poised for significant growth as people move to
purchase IP based servers for communications. Significant pent up demand will
be converted to sales as systems are put on the market that permit
implementation of voice over IP that works. Voice over IP systems purchases
have been postponed for ten years or more, waiting for technology that works.
VoIP technology finally works.
Technology transition relates to growth strategy that relies heavily on
capturing a significant share of the spending by enterprises on their
transition of technology from traditional communications systems to IP
communications. IP communications has gained widespread acceptance in the
marketplace and over time. The demand is continuing to increase as the
industry goes through the mainstream adoption phase in the product lifecycle.
Half of all lines currently being shipped are IP rather than traditional, or
TDM. As a result of the technology transition, spending by enterprises on
traditional voice communication systems has been declining. Increases in
product revenue are attributable to sales of IP telephony systems. They
continue to be offset in part by declines in product revenue attributable to
traditional voice communication systems.
Pressures on services business are due to advances in technology. Customers
continue to expect traditional services to be at lower prices to them.
Customers routinely look for opportunities to reduce their information
technology and related costs.
A high correlation exists with respect to customers in direct channel who
purchase products also electing to purchase maintenance contracts at the time
of the product purchase. At the time of contract renewal, maintenance and
managed services revenues have been affected by reductions in scope of
contracted services.
Digital Private Branch Exchange (PBX) At the End of Its Life Cycle The digital
private branch exchange (PBX) has reached the end of its life cycle. The
private branch exchange (PBX) has been a component of enterprise voice
networks. The PBX facilitates local in-company dialing, local calls outside
the premises, and long distance calls. It was a proprietary hardware box that
has been replaced by a combination of software from the traditional PBX
vendors and computer industry standard blade servers that host the unified
communications software. Systems work on the Internet, using SIP base
protocols to provide session set up and call connections.
PBX systems that were meant to last 5 or 6 years have been in place twice that
long, waiting for the new Internet based communications technology to arrive.
It has. PBX vendors are selling software the sits on Linux blade servers from
the computing industry.
With an IP-PBX, the local area network the platform is for connecting smart IP
phones logically over a shared packet network to the call manager. This
unifies the data applications and the voice network, but places demands on the
packet prioritization aspects of the LAN infrastructure to ensure user
satisfaction with the quality of audio. Power to the IP phone is provided via
the standard power brickstyle transformer or via Power over Ethernet using the
IEEE 802.3af standard.
SIP PBX / IP PBX markets are going from $14 billion in 2007 to $40 billion by
2014. IP-PBX shipments completely replace traditional PBX systems. IP-PBX
shipments are related to traditional PBX shipments. The trend represented by
this shipment data can be traced to IP-PBX architecture that allows businesses
to reduce infrastructure cost while improving productivity.
Research Methodology
WinterGreen Research authors use a structured, consistent, and detailed
research approach. The methodology supports an analytical approach to market
research. In depth comparisons are made of many aspects of the market. Data
relating to Industry segments is developed to permit presentation of forecasts
and market share positioned to have substantive value.
Research has been automated using automation of interactive surveys that
implement delta trend analysis and instant messaging in combination with
e-mail. Automation is made possible because of a proprietary engine that
implements multilayered cell based analysis. Modular systems support dynamic
computing that use a graphical configuration engine to reach more people in a
research modality.
Full spectrum research and information services, including market reports,
customized research, and customer interviewing are available, reports and
research are positioned to provide strategic value to industry participants,
strategic planners, and product managers.
New systems combine sales tools and independent industry analysis, seeking to
leverage the expertise of the sales force and combine it with the skepticism
of the analysts to provide accurate return on investment analysis.
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