Abstract
Zenith Internationals Strategic Review Reports highlight and focus upon
niche and emerging beverage products. In its exploration of the niche clustered
and oxygenated water industry, Zenith focuses on three key markets: North
America, West Europe and Japan.
Oxygen enriched water is water that is treated, combined or infused with
oxygen. Clustered water is water that has been molecularly restructured in order
to create smaller clusters of water molecules. The enhanced water products
featured in Zeniths report may rely on these water modification technologies.
Oxygenated water has for some years strived to move towards being more of a
mainstream offering. The relatively new phenomenon of clustered water has gained
increased exposure. With many products focusing on the claimed benefit of
optimised hydration, clustered waters are making in-roads as sports waters for
a variety of fitness and sports associated consumption occasions.
Zeniths report explores the history of oxygenated water to the more recent
clustered product offerings -- from the early pioneers to todays industry
players. A section on market trends addresses market volume evolution and
briefly discusses issues such as distribution, packaging, target markets and
leading players.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
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