Abstract
Zenith Internationals Strategic Review Reports highlight and focus upon niche and emerging beverage products. In its exploration of the UKs green tea industry, Zenith focuses on the growing importance of green tea and its position within the broader tea market.
Both green and black tea are produced from the same Camellia sinensis plant, and differ only in the fact that green variants bypass the oxidisation or fermentation process that gives black tea is dark colour and strong flavour. Green tea consequently is characterised by its lighter flavour and greenish-yellow colouring.
Green tea has been available in the UK through specialist tea suppliers, independent health food shops and Asian wholesalers for decades. However, it has only been in the past five to ten years that it has truly entered the mainstream, with all the leading retailers now offering an array of green tea products.
Zeniths report explores the range of green teas available including pure green teas, flavoured, functional, organic and fairtrade green teas. A section on market trends addresses market volume evolution in terms of global production and UK consumption and briefly discusses issues such as distribution, packaging and tea-bagged vs loose leaf variants.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
The Green Tea Strategic Review Report 2005 consists of 59 pages:
1. A background into green tea provides a definition, the scope of Zeniths research and a chronology of key events.
2. A full analysis of market trends looks at global production of green tea, the growing importance of green tea in comparison to black variants and UK green tea consumption with forecasts to 2007.
3. A section on the recent scientific research on green tea covers the key health benefits attributed to the product and how it may alleviate certain medical conditions.
4. Snapshot profiles of more than 30 tea players offering green tea cover contact details, product range and company background.
5. A short section with concluding remarks draws together the major themes and issues that are set to shape green tea in the future.
6. And finally, an appendix provides a breakdown of the functional properties of a range of herbal extracts commonly used in green tea formulations.
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