Abstract
An exclusive study produced in association with the Asia Bottled Water Association (ABWA), this
is the fourth Zenith Report on the Asia/Middle East Bottled Water Market.
Bottled water sales in the Asia/Middle East region have more than doubled in the past five years.
Growth has been spectacular in a number of countries, with bottled water fast becoming the norm for
in home and on the move hydration.
Both regions offer differing opportunities and challenges. Asian markets are often young and
emerging, with evolving distribution structures and a rapid influx of new players. There is also
great potential for sustained growth in countries such as India and Pakistan, which have large
populations but low bottled water penetration. The Middle East, though with some new emerging
markets, is generally characterised by a mature and well-established bottled water industry.
Zenith International reports offer you the most reliable market figures and in-depth analysis of
trends. This comes from a bottom up approach to the research process, and detailed discussions
undertaken with industry players.
The Asia/Middle East Bottled Water Report 2005 is broken down into 3 main sections:
- 1. Executive summary, incorporating overall market and regional analysis to 2004, key trends and
indicators, with forecasts to 2009.
- 2. Comprehensive tables look closely at the market and each segment, covering -- consumption,
market value, packaging segments, leading companies and forecasts to 2009.
- 3. In depth country profiles cover (1) market indicators -- geography, economy, demographics,
water and income distribution; (2) market summary -- bottled water consumption, value, average
consumer prices (3) leading companies -- overall company and brand volumes, and company volumes in
sizes over 10 litres (4) full market commentary -- market overview, industry structure, economic
outlook and future market opportunities.
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