Abstract
West Europes innovative functional water industry, which encompasses naturally functional and added functional waters, saw volumes dip slightly in 2004, due to the disappointingly wet summer last year.
Yet, Zenith Internationals new report on this dynamic category indicates that functional waters are primed for bigger and better things.
Up until recently, the vast majority of functional water products have been unflavoured, with functional properties derived from the waters unique and natural mineral profile. However, a growing number of bottled water brands are now offering consumers both flavour and functionality through an array of added nutritional ingredients for improved wellbeing, sports performance, energy levels and bone health.
Functional water thrives in established bottled water markets where consumers are health-aware and looking for innovative products that provide added value. Zeniths latest report takes an in-depth look at West Europes 12 primary functional water markets, which -- nevertheless -- vary considerably in terms of the types of products available and volumes sold.
Countries covered: Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Spain, Switzerland, United Kingdom
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
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